The Growth Marketing Strategist develops and executes growth marketing strategies for clients, assembles teams, manages projects, and builds networks with marketing leaders.
About Right Side Up About the Role
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
The Growth Marketing Strategist works on the Marketing Strategy team where we advise clients (you can see some of our clients on our website, including DoorDash, Stitch Fix, Uber, Tabasco and Stripe) on growth marketing strategy, identify resource gaps on their teams and determine together if Right Side Up can deploy the right marketing talent to help achieve their goals. Sometimes clients know exactly what they need, and sometimes they look to us to tell them what to do.
Responsibilities
- Strategize with clients to develop full-funnel growth marketing strategies and scope out the work
- Assemble individuals or teams of folks from Right Side Up to help the client achieve their objectives
- Shepherd opportunities from initial exploratory conversation through to the kick-off of new engagements
- Have a front row seat (and be a key contributor to) the inner-workings of some of the most impressive marketing programs across a range of industries, business models and stages of maturity
- Build an incredible network with other marketing leaders, and hone your talent interviewing/evaluating skills across disciplines
Qualifications
- 7-10 years of experience in in-house marketing roles, and/or agency experience, focusing on growth.
- A proven track record of scaling campaigns and managing complex growth organizations. Our greatest successes in this role have t-shaped backgrounds -- depth in performance marketing with strong marketing chops in channels like paid social and search, and breadth across other functional areas such as e-mail marketing or SEO.
- Additional management experience, or exposure to, more nascent functional areas is a big plus - marketing analytics, offline campaigns, ecommerce marketplaces.
- Strong project management skills with an ability to juggle many constantly-shifting priorities
- Proven experience managing a team.
- Ability to communicate effectively with and relate to clients
- A flexible mindset and are willing to work across multiple verticals and industries- our clients range from SAAS to CPG to D2C and beyond.
- A desire and willingness to step outside of a traditional growth marketing path and accelerate your career, even if you ultimately intend to return to an in-house role after your time at Right Side Up
Right Side Up Austin, Texas, USA Office
Austin, TX , United States
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
Leads Growth Marketing operating rhythms, strategic cross-functional initiatives, budget tradeoffs, executive preparation, pipeline reviews, and leadership commitments. Acts as a strategic partner and delegate to the VP of Growth Marketing, influencing ten functions without direct authority. Requires extensive B2B software marketing leadership, broad marketing expertise, business and financial fluency, executive communication, hands-on AI use, and familiarity with developer or DevOps audiences.
Top Skills:
AIDevsecopsGitlab
Agency • Marketing Tech • Professional Services
Owns client performance across Meta advertising, account strategy, direct-response copywriting, video sales letter scripts, creative testing, conversion tracking, funnel troubleshooting, and client communications. The role manages multiple accounts, optimizes campaigns for qualified appointments, develops testing strategies, collaborates on creative, configures marketing automations, and supports client retention through data-driven recommendations.
Top Skills:
Ai ToolsCalendlyMeta AdsMeta PixelZapier
Agency • Marketing Tech • Professional Services
Own client accounts from strategy through execution, managing Meta lead-generation campaigns, budgets, targeting, testing, tracking, and optimization. Lead bi-weekly client calls, provide performance reports and recommendations, troubleshoot pixels and marketing automations, and maintain client relationships that support retention and growth. The role requires hands-on paid media expertise, strong communication, organization, and accountability for cost-per-appointment and related performance targets.
Top Skills:
CalendlyMeta AdvertisingMeta PixelZapier
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
