The GTM Growth Lead (ABM) will build an outbound pipeline engine, define targeting and messaging strategies, and create playbooks for sales enablement. They will work closely with the founder to develop a scalable GTM system focused on ABM execution, ensuring a consistent flow of qualified meetings and measurable pipeline contributions from outbound efforts.
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
- outbound ABM
- pipeline creation
- system design
- experimentation
- sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
- Build and maintain the TAM
- Define ICP, segmentation, and targeting
- Create an evergreen system to identify high-fit accounts
- Develop account scoring (Tier 1 / Tier 2 / Tier 3)
- Own the outbound motion
- Design messaging and sequences (email + LinkedIn)
- Work directly with SDR to improve reply rates and meeting conversion
- Run weekly experiments (targeting, messaging, offers)
- Build the GTM system
- Connect TAM → CRM → outbound workflows
- Ensure accounts and contacts are enriched and up to date
- Define tracking for pipeline and engagement
- Develop signal-driven outreach
- Identify triggers (hiring, product launches, funding, etc.)
- Build a system to prioritize accounts based on signals
- Create playbooks and enable the team
- Develop repeatable ABM playbooks (1:1 and scaled)
- Build messaging templates and objection handling
- Train SDRs and document processes for scale
- Support deal execution
- Help create assets (case studies, calculators, data samples)
- Incorporate sales feedback into messaging and targeting
What Success Looks Like
- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
- Strong outbound conversion (reply rate → meeting rate)
- A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits
- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
Similar Jobs
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Leads integrated marketing strategy and execution for major food and wine festivals, driving attendance, ticket revenue, brand growth, and sustained consumer demand. Responsibilities include event positioning, audience development, budgeting, paid media, direct mail, social media, community partnerships, editorial coordination, campaign analysis, KPI tracking, and cross-functional collaboration. The role is fully remote with approximately 15% travel.
Top Skills:
AirtableGoogle SuiteJIRAMeta Business SuiteSocial Automation Systems
Artificial Intelligence • HR Tech • Information Technology • Machine Learning • Software • App development • Industrial
Manage a portfolio of logistics, warehousing, fulfillment, and last-mile delivery accounts. Build client relationships, oversee staffing plans and shift fulfillment, resolve escalations, track account health and operational metrics, prepare business reviews, and identify retention, upsell, and expansion opportunities. Partner with Sales and Operations teams to align worker supply with client demand during peak periods and new site launches.
Top Skills:
Google SuiteSalesforce
Healthtech • Software • Analytics • Biotech • Pharmaceutical • Manufacturing
Leads a regional IBD specialty sales organization across Wisconsin and Northern Illinois. Develops district business and sales strategies, coaches and develops Specialty Sales Representatives and Account Managers, manages customer and stakeholder relationships, analyzes market and account data, supports marketing initiatives, ensures regulatory compliance, and collaborates with managed markets and national account teams. The role includes recruiting, budgeting, performance management, account planning, and frequent travel to customer sites, meetings, and training.
Top Skills:
ExcelMicrosoft PowerpointMicrosoft Word
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
