Head of Focus Experiences, EPN

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

eBay seeks a Head of Focus Experiences for eBay Partner Network to direct affiliate marketing strategies supporting eBay Live and Consumer-to-Consumer (C2C) growth. The position is within ePN and will build, grow, and enhance demand driven by affiliates for important emerging business sectors.

This leader will work at the intersection of performance marketing, live commerce, and marketplace growth. They will develop affiliate strategies that increase incremental GMB, acquire high-value buyers and sellers, and strengthen the long-term health of the ecosystem.

The ideal candidate has over ten years of experience in digital marketing and extensive knowledge of affiliate marketing. They have strong analytical skills and manage uncertainty while ensuring collaborators meet their commitments.

Strategic Leadership

• Develop and take responsibility for the global affiliate strategy supporting the Focus Experiences, eBay Live and C2C initiatives.
• Identify scalable partner models to drive incremental buyer acquisition, seller activation, and engagement.
• Translate high-level company priorities into measurable affiliate growth plans with clear benchmarks and accountability structures.
• Anticipate industry trends in live commerce and content creator ecosystems to inform long-term strategy.

• Recruit, onboard, and optimize relationships with top-tier affiliate partners, content creators, and media publishers.
• Build commercial models and incentive structures aligned with business outcomes.
• Partner with regional collaborators to localize strategies where appropriate while maintaining global consistency.

• Presenting and updating leadership teams including marketing senior executives and regional senior executives.
• Collaborate closely with Product, Live, Seller Experience, Analytics, Legal, and Finance teams to complete and deliver results.
• Navigate ambiguity across new initiatives by clarifying goals, defining success metrics, and aligning collaborators.
• Establish operating rhythms and reporting frameworks to ensure execution rigor.
• Hold partners and internal teams accountable for delivering against commitments.

• Collaborate with the analytics team to build and maintain robust performance dashboards for performance tracking and reporting.
• Conduct deep cohort, incrementality, and value analysis to inform investment decisions.
• Identify optimization levers across funnel performance: traffic quality, user engagement, conversion, AOV, retention etc.
• Make data-driven recommendations on budget allocation and scaling decisions.

Experience

• Over 10 years of experience in digital marketing, with extensive knowledge in affiliate and performance marketing.
• Proven track record of driving measurable GMB and customer acquisition growth. P&L responsibility for a marketing channel preferred.
• Experience supporting live commerce, creator ecosystems, or marketplace businesses strongly preferred.
• Experience operating in fast paced, ambiguous environments and building new playbooks from scratch.

• Strong critical thinking paired with operational rigor.
• Advanced analytical capabilities; proficiency in SQL is highly desired.
• Strong negotiation and collaborator management skills.
• Comfortable challenging assumptions and influencing senior leadership.
• Clear communicator who sets expectations, builds compelling narratives and drives accountability.

• Ownership approach with high standards for execution.
• Comfort with ambiguity and ability to build structure where none exists.
• Bias toward balanced, long-term growth rather than short-term gains.
• Collaborative but firm — able to balance partnership with performance accountability.

eBay Live and C2C initiatives serve as essential growth pillars for the marketplace’s future. Affiliate marketing or equivalent experience is distinctly positioned to boost awareness, trust, and transaction velocity within these segments. This role will directly build how performance partnerships drive the upcoming phase of eBay’s development!

Additional Details

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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