Leads internet and inbound sales activity for a high-volume powersports dealership. Manages digital leads, CRM processes, speed-to-lead, follow-up, appointment setting, and digital-to-showroom conversion. Coaches Internet Sales Consultants and BDC representatives, monitors KPIs, audits CRM compliance, conducts training, handles escalations, and partners with sales, finance, and marketing teams to improve lead quality and sales performance.
Job Summary & Responsibilities
Department: Sales / Digital Retail
Location: Dallas, Texas (High-Volume Powersports Store)
Reports To: General Sales Manager / General Manager
Internet Sales Management Experience is Required.
The Internet Sales Manager (ISM) is responsible for leading all digital and inbound sales activity, including internet leads, phone calls, chats, and text communications. This role owns the CRM process, speed-to-lead, appointment discipline, and digital-to-showroom conversion, ensuring consistent execution and accountability across the internet sales team.
The ISM is a hands-on leader who drives performance through structure, coaching, KPI management, and close partnership with Sales Management and F&I.
Key Responsibilities- Own and manage all inbound digital leads (website, OEM, third-party, chat, text, phone)
- Enforce speed-to-lead, follow-up cadence, and contact strategy
- Lead daily internet sales operations and lead distribution
- Manage and coach Internet Sales Consultants / BDC reps
- Ensure all leads are properly worked, documented, and dispositioned in the CRM
- Drive appointment setting, confirmation, and show-rate discipline
- Partner with Sales Managers on deal handoff and appointment execution
- Monitor call quality, scripts, and objection handling
- Conduct daily huddles, KPI reviews, and role-play training
- Audit CRM activity, lead aging, and response compliance
- Collaborate with marketing on lead quality, source performance, and conversion
- Support digital retailing tools, online pricing strategy, and inventory merchandising
- Handle customer escalations originating from digital channels
- 3–5 years of experience in internet sales, BDC, or digital sales leadership
- Prior experience in powersports, automotive, or high-volume retail
- Strong understanding of CRM systems, lead management, and phone sales
- Proven ability to manage KPIs, coach teams, and drive accountability
- Experience with appointment-based selling models
- Excellent communication, organization, and leadership skills
- High-volume dealership experience
- Powersports OEM experience
- Experience managing remote or hybrid sales teams
- Strong phone training and call coaching background
- Familiarity with digital retailing platforms
- Speed-to-lead (response time)
- Contact rate
- Appointment set / show / sold ratios
- Lead-to-sale conversion
- Call answer and abandonment rates
- CRM compliance and activity
- Sales volume influenced by digital leads
- Competitive base salary
- Performance-based commission structure
- Benefits package (health, dental, vision, 401k, PTO)
- Relocation assistance (if applicable)
- Employer-Paid Life and Short-Term Disability Insurance
- Employee discounts on products and services
- Opportunities for growth
All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.
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