Design and execute direct email marketing campaigns to generate new business, partner with sales to implement strategies, track and report campaign performance, maintain campaign systems, and ensure timely communication with clients and internal sales staff.
EF Explore America is seeking a Lead Development Coordinator to join our New Leads team (part of Growth Marketing team) who will primarily focus on generating new business through email marketing. In this role, you’ll be responsible for partnering with sales teams to manage, plan, and implement marketing strategies aimed at generating new business, and furthering our mission of opening the world through education.
Who are we?
Customer-first and collaboration-forward, the Growth Marketing team is intentionally embedded into the sale organization and leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers exploring the world—getting us closer to our goal of making travel-based learning essential.
Your Responsibilities:
- Design and implement direct email marketing campaigns
- Ensure prompt and accurate communication with external clients and internal sales staff
- Provide regular stats and reports to keep Director of Sales, Sales Managers and sales consultants informed
- Partner with Director of Sales, Sales Managers, and sales consultants to help drive focus, support strategic plans, and execute tactically
- Implement your proficiency in Microsoft Office to deploy, track and maintain all marketing campaigns
Who You Are:
- You are deadline oriented and can manage a lot of priorities at one time
- You have impeccable attention to detail
- You see a problem as a challenge, not a roadblock
- You enjoy creating efficiencies around process
- You have excellent collaborative skills
- You are highly adaptable
- You have expertise in Microsoft Office and Salesforce Marketing Cloud
The Team:
- We’re travelers, innovators, thinkers and doers
- We help teachers and students throughout the country discover the world
- Open and collaborative
- Strategic and thoughtful
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect:
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- Exciting business travel opportunities
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run resource groups
- Robust Employee Assistance Program
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
- Discounts at local venues and businesses
- Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
- Compensation for this role is $50,000, with a bonus potential of $10,000
Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.
Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.
EF Explore America brings students face to face with iconic history, rich culture, and natural landscapes on class trips across North America. In partnership with educators, our programs amplify the classroom experience through hands-on learning and human connection. We believe having these impactful experiences at a formative age leads to more self-discovery, empowering middle-schoolers to see the world around them in a whole new light.
Learn more about EF Explore America: https://www.efexploreamerica.com/
EF Education First Austin, Texas, USA Office
1221 S Congress Ave Suite 400, Austin, United States, 78704
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