Lead Go-to-Market Manager

Based in our Austin, TX Headquarters

The Lead Go-to-Market (GTM) Manager is responsible for the strategic planning, coordination, and flawless execution of product and feature launches. This highly collaborative role ensures that offerings are introduced to market in a way that drives adoption, supports revenue growth, and aligns with overall business strategy. You will personally have direct ownership over 1-2 key programs. This position will work closely with Product, Sales, Product Marketing, Client Marketing, Support, and Customer Success to deliver launch initiatives that are timely, impactful, and customer-focused.

What You'll Do

• Own the end-to-end GTM process for assigned product launches—from strategic planning through execution and continuous improvement.
• Collaborate closely with Engineering, Product, Product Marketing, B2B Marketing, Sales, Legal, Support, and Customer Success to drive alignment and launch readiness.
• Partner with Product Marketing to shape customer positioning, messaging, pricing strategies, and key differentiators.
• Oversee the development of impactful content and collateral (e.g., sales decks, product briefs, training materials) in partnership with Creative and Marketing teams.
• Build and manage detailed launch plans, outlining timelines, milestones, deliverables, and clearly defined roles and responsibilities in coordination with Program Management.

• Plan and manage pre-launch initiatives, including alpha/beta testing and customer advisory board engagements.
• Capture and synthesize early feedback to guide product refinements and fine-tune messaging ahead of broader rollout.
• Act as a hands-on partner to support Sales and Customer Success during initial onboarding and adoption phases.

• Ensure internal teams are thoroughly trained and equipped with the tools and resources needed to confidently support and sell new offerings.
• Drive readiness programs, including cross-functional training sessions, go-to-market documentation, and comprehensive FAQs.
• Develop and maintain high-impact sales enablement materials such as pitch scripts, objection-handling guides, and competitive battle cards.
• Collaborate with Sales Leadership to build structured learning paths and certifications, aligned with Challenger Sales methodology. 
• Provide coaching and guidance to Customer Success and Support teams on onboarding best practices and client experience.

• Collect and incorporate Voice of Customer feedback into product roadmap and improvements.
• Lead retrospectives to gather post-launch feedback and identify opportunities for improvement.
• Track and analyze launch performance across key KPIs such as product adoption, revenue impact, and customer engagement.

• Implement GTM processes and playbooks for scalable, efficient, and impactful execution, developing and maintaining tools and templates for repeatable, high-quality outcomes.
• Act as the central hub for all launch-related communication, coordination, and progress tracking.
• Ensure consistent messaging and cohesive execution across internal teams, with shared visibility into success metrics and goals communicated up to senior leadership.

• 10+ years or relevant experience in product marketing, sales enablement, product management, program management, or relevant GTM roles—ideally in a tech or SaaS environment.
• Undergraduate degree in business, communications or other relevant studies. 
• Proven track record managing cross-functional product launches of varying complexity and scale.
• Strong project management and organizational skills, with the ability to juggle multiple priorities.
• Excellent communication, collaboration, and stakeholder management skills.
• Strong product, UX design and user experience knowledge. 
• Visual communication and presentation design ability (Google Slides).
• Experience in B2B or B2C software, marketplaces, or platform businesses.
• Familiarity with product development lifecycles and innovation methodologies.
• Background in sales enablement or marketing operations.
• Proficiency with tools such as Jira, Confluence, Slack & PPM Tools.
• MBA or advanced business-focused degree is a plus

How We Reward You:

We are committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid holidays
• Flexible time off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments