Lead GTM Analyst

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

As the Lead GTM Analyst, you will be a primary Finance data partner and analyst for our Go-to-Market leadership. You won't just report numbers; you will explain what they mean for our growth. Your goal is to help Sales, Marketing, and Finance make better decisions by creating driver-based forecast model as well as analyzing our customer acquisition costs, retention, and overall revenue health in the competitive cloud hosting space.
 

You will build the financial models that help us plan for the future.

• Bookings Projections: Create and maintain 12-month rolling forecasts for bookings, retention and ARR based on historical trends and strategic initiatives.

• Capacity Planning: Determine required GTM staffing levels to hit our growth targets.

• "What-If" Modeling: Build scenarios to show how changes in pricing, marketing spend, churn rates, etc. will impact our bottom line.

• Operational, Executive and Board reporting: create insightful presentation materials and executive briefs that enable leadership to make informed decisions.
   

You will own the accuracy of our performance data and explain the "why" behind the results.

• ARR Tracking: Manage the reporting for all Monthly Recurring Revenue (MRR) movements, including New Business, Expansions, and Churn.

• Unit Economics: Monitor the health of our customer base using key ratios like LTV/CAC and CAC Payback periods.

• Variance Reporting: Compare actual performance against our monthly and quarterly targets, highlighting exactly where we over or under-performed.

• Funnel Analysis: Track how quickly leads move through our sales pipeline to identify where we are losing potential revenue budget constraints.
   

You will ensure our data is clean and our spending is disciplined.

• Data Integrity: ensure reported actuals and forecasted scenarios are all rooted in source-of-truth data.

• Standardized Metrics: Ensure every department uses the same definitions for funnel, bookings, ARR and all relevant KPI’s within those categories.

• Budget Oversight: Review marketing and sales expenses to ensure we are getting a strong return on our investment (ROI).
   

Partner with internal AI Council, Data Engineering, Business Insights and GTM leaders to drive operational efficiencies and enhanced accuracy in the GTM domain, from predictive analytics to customer health and variance commentary.

We need a candidate who is highly technical but can also explain data to a non-technical audience.

• Experience: 8+ years in SaaS Finance, Sales Ops, or Revenue Operations.

• SaaS Expertise: Deep understanding of MRR, LTV, CAC, and Retention metrics.

• Technical Skills: Expert-level Excel, as well as hands-on experience in the use of AI tools (Claude, Gemini, ChatGPT, etc.) is required. Experience with Salesforce and BI tools (like Tableau or Looker) is preferred.

• Communication: Ability to turn complex spreadsheets into clear, simple presentations for executives.

• Education: Bachelor’s degree in a quantitative field (Finance, Economics, Math, etc.).

Perks & Benefits

• Company Stock Options: Every employee is an owner in the company.

• Health & Wellness: Great Health Benefits (Medical, Dental, Vision, Life Insurance) and HSA Company contribution.

• Family Support: Fertility Benefits (IVF/Fertility drug coverage) and Paid Family and Caregiver’s Leave.

• Financial Security: 401(k) with a 4% match and Disability Insurance.

• Time Off: Generous Vacation Time, 4 Company Wellness Days a year, and 1 floating holiday.

• Home Office: One-time $500 payment to set up your home office.

• Mental Health: Free subscription to Calm and an Employee Assistance Program.

• Pet Friendly: Pet Insurance options available.

• Growth: On-going education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.

Target Hiring Range: $120,000 – $135,000 USD

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We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.