Lead Product Manager - Monetization & Growth

Job Category 

We are looking for a Lead Product Manager to own and scale revenue performance across our digital funnels. This is a hands-on leader role that sits at the intersection of product, data, design, and engineering, with a clear mandate: maximize revenue per user by improving conversion, user experience, and downstream monetization quality. 

You will do this not only by optimizing existing experiences, but also by defining and building entirely new UI/UX journeys from the ground up, rethinking how users interact with our products to unlock step-function improvements in performance. 

This is not a traditional CRO or experimentation-only role. You will be accountable for end-to-end business outcomes, owning the full funnel from initial engagement through conversion, quality, and revenue generation, and shaping both incremental improvements and net-new product experiences. 

Responsibilities

• Define and execute the roadmap to maximize revenue per session and per user, optimizing across the full funnel from click to monetization. 
• Improve key performance drivers such as form conversion, click-through rates, and user flows, while continuously evaluating trade-offs between conversion volume and downstream quality to ensure net positive revenue impact. 
• Design and build new UI/UX experiences end-to-end, partnering closely with a tech lead and engineering team. While engineers will not report directly to you, you will drive alignment, clarity, and execution across all phases of delivery. 
• Operate with a strong understanding of the full product system, including:
  • UI/UX design and user behavior  
  • Data collection, tracking, and instrumentation  
  • Data analysis and experimentation  
  • Backend systems, APIs, and data flow  
• Own performance across the full funnel, including: 
  • Conversion rates  
  • Lead or user quality  
  • Downstream approval or monetization rates  
  • Revenue outcomes  
• Act as a strong operator and project leader, ensuring initiatives move forward quickly and effectively, even in ambiguous or fast-changing environments. 
• Lead and mentor a group of junior PMs, raising the bar for product thinking, execution, and accountability across the team. 

Requirements

• BA/BS required in Business, Economics, Marketing, Engineering, or a related field
• 7+ years of experience in product management, ideally in growth, marketplaces, lead generation, or consumer-facing products with measurable revenue impact
• Proven ability to own and improve end-to-end funnels, with experience driving not only conversion metrics but also downstream quality, monetization, and revenue outcomes
• Experience working across different scopes of product work, including building new UI/UX experiences from the ground up, optimizing existing flows, improving product scalability, and establishing operational frameworks (e.g., SOPs)
• Strong ability to independently prioritize and manage multiple parallel workstreams, balancing short-term performance gains with long-term product and revenue impact
• Excellent analytical skills, with the ability to translate data into actionable insights and business decisions. Comfortable working hands-on with data (Excel, SQL, or similar) and evaluating trade-offs across the full funnel
• Solid understanding of product systems and technical concepts, including data tracking, APIs, and how data flows across systems, with the ability to effectively partner with engineering teams
• Demonstrated ability to lead complex, cross-functional projects in fast-paced environments, ensuring alignment and execution across stakeholders
• High level of creativity and curiosity, with a track record of generating and testing new ideas that drive meaningful business outcomes Initiative, a sense of urgency, and an adaptable "can do" attitude; enthusiasm for challenges and strong work ethic 
• A/B testing/conversion rate optimization experience is a must have
• Experience in the home services space is required, ideally with exposure to marketplace or lead generation models 

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