Build and run the outbound SDR function: personally prospect and convert target accounts, hire and coach a team of SDRs, design outbound processes and cadences, and own tooling and ops integration with CRM and marketing to generate qualified pipeline for AEs.
Zuddl is the unified event platform that B2B marketing teams at companies like CrowdStrike, Figma, Stripe, TikTok, Checkpoint, and Iterable use to run their most important conferences, field events, and webinars, all from one system. We're backed by Y Combinator, Alpha Wave, and Qualcomm Ventures, and we're going after every legacy player in a market that's being rebuilt from scratch.
This is Zuddl's first SDR Lead hire in the US. You will build and run the outbound function: personally prospect, hire and develop a team of SDRs, and own the systems that turn target accounts into qualified pipeline.
You report to the VP - Marketing. Our outbound motion runs alongside demand gen, ABM, and field events. The SDR team warms target accounts through curated touchpoints (executive dinners, gifting, webinar invitations, event-based outreach) and converts that engagement into demos for Account Executives. This is relationship-building outbound, not one-shot conversion.
You prospect directly: cold calls, outbound email, multi-touch sequences on target accounts. You partner with AEs on high-value accounts, meet prospects in the field, and run discovery conversations with senior marketing and events leaders at mid-market and enterprise companies.
2. Hire, ramp, and develop SDRsYou build the team, own their onboarding (30/60/90 ramp with milestones), and run a weekly coaching rhythm: call reviews, email teardowns, role-plays. You track the team's quota attainment, diagnose performance gaps from leading indicators, and coach reps to close those gaps.
3. Design the outbound operating systemYou define account selection criteria, tiering logic, stakeholder mapping, and multi-threading strategies. You build persona-specific cadences and ABM-integrated sequences that connect gifting, event invitations, and content touchpoints into sustained outreach. You document what works into repeatable processes that scale with headcount.
4. Push tooling and ops forwardYou have a point of view on the SDR tech stack (sequencers, dialers, enrichment, intent/signal tools) and advocate for the right decisions. You understand email deliverability, stay current on AI-powered sales tools, and work with Marketing Ops and Demand Gen to keep data flowing between outbound tooling, CRM, and marketing automation.
Experience & track record:
- 2–4 years in B2B SaaS sales development, with at least 2 years as a senior SDR, or full tenure as a founding SDR
- Success at building rapport on ground at dinner events or trade shows
- Consistent personal quota attainment
- Experience hiring/onboarding, and coaching SDRs
- Selling to marketing and/or events personas at mid-market or enterprise companies is a strong plus
Outbound & relationship craft:
- Proven cold email and cold call skills, with the ability to teach both
- Ability to drive high energy cold conversations in person at events
- Experience building and iterating on multi-touch, multi-channel outbound cadences
- Exposure to ABM-style outbound: account research, multi-threading, warm-up plays, long-cycle relationship building
Ops & tooling fluency:
- Hands-on experience with sequencers (Outreach, Salesloft, Apollo), enrichment (ZoomInfo, Clay, Clearbit), dialers (Orum, Nooks, PhoneBurner), and CRM (Salesforce, HubSpot)
- Working knowledge of email deliverability fundamentals
- Interest in adopting AI-powered tooling for prospecting, personalization, and research
Mindset:
- Player-coach: you carry a number and coach a team simultaneously
- High ownership in an early-stage, low-structure environment
- Collaborative across Marketing, Demand Gen, and Ops
- You're building the outbound function from zero at a company with real product-market fit and enterprise customers
- Our customers chose us over competitors 10x our size. The product sells well when it gets in front of the right people
- Outbound sits with Marketing, integrated with demand gen, ABM, and field events from day one
- Series A, small team, large addressable market. Clear growth path from SDR Lead to Head of Sales Development
WHY YOU WANT TO WORK HERE
- Remote Working, Flexible Working Locations & hours
- Health Insurance (Medical+Vision & Dental)
- A culture built on trust, transparency, and integrity
- 401(k) plan
- Employee-Friendly ESOPs
- Flexible Leave Program
- Competitive compensation
- Ground floor opportunity at a fast-growing series A startup
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