Lifecycle Marketing Manager

We’re Bolt.new by StackBlitz!

We’re the team that brought you WebContainers, the first-of-its-kind technology that made it possible to run Node.js right inside your browser. That breakthrough kicked off our journey in 2019, and it’s what powers the blazing-fast online IDE used by over 1 million developers every month.

But we didn’t stop there. We doubled down on everything we learned and built Bolt.new — the fastest way to go from idea to production without writing traditional code. It’s a next-gen, AI-powered app builder that helps you create, edit, and deploy full-stack web and mobile apps instantly, right in your browser. No installs. No setup. Just smart automation and instant dev environments that let you move at the speed of thought.

We’re a fully remote team, globally distributed, deeply collaborative, and seriously passionate about building the future of software development.

This is your chance to join a small team with a big vision. If you love shipping fast, solving real problems, and pushing the boundaries of what’s possible, we’d love to meet you.

We’re looking for a Lifecycle Marketing Manager to build the systems that activate, retain, and expand Bolt users. You’ll own the full lifecycle across email, in-product, and push — using data, segmentation, and product signals to guide users toward their next best action. This role sits at the center of our PLG motion and is critical for turning signups into power users, individuals into teams, and teams into long-term customers.

• Build and optimize lifecycle campaigns across email, in-product, and push notifications.
• Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors.
• Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones.
• Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns.
• Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics.
• Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.

• 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles.
• Hands-on experience building triggered journeys across email, in-product messaging, or push.
• Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior.
• Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics
• Skilled at writing clear, concise, high-performing lifecycle copy.
• Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product.

• Experience with HubSpot.
• Familiarity with user segmentation, behavioral analytics, or cohort modeling.
• Basic SQL or comfort digging into data beyond dashboards.
• Background in building lifecycle systems for PLG or collaborative/team-based products.
• Experience running A/B tests and interpreting results across multiple channels.

• You do not need a college degree to apply

• You do not need to be located in the U.S. — we’re remote-friendly

• You do not need to meet every qualification listed above