Marketing Analytics Consultant

About the Role

We’re seeking freelance Marketing Analytics Consultants to join our talent collective and support a range of clients across industries. This role is ideal for data-driven marketers who can translate complex data into actionable insights, helping teams make smarter decisions and drive measurable growth.

Projects may include building analytics frameworks, implementing tracking systems, developing attribution models, and creating reporting across multiple marketing channels. Contract engagements typically range from 10–40 hours per week.

Responsibilities

Design and implement marketing analytics frameworks to measure performance across channels

Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)

Build and maintain dashboards and reporting to monitor KPIs and campaign performance

Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities

Develop and refine attribution models to better understand channel impact

Support Media Mix Modeling (MMM) and other advanced measurement approaches

Partner with marketing, product, and data teams to ensure data accuracy and alignment

Translate data into clear recommendations for stakeholders

Requirements

Strong foundation in marketing analytics and performance measurement

Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)

Experience building dashboards using tools such as Looker, Tableau, or similar

Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)

Ability to synthesize large datasets into actionable insights

Strong communication skills with the ability to present findings clearly to stakeholders

Comfort working across multiple channels and marketing functions

Nice to Have

• Experience with SQL or data modeling

• Familiarity with data warehouses (e.g., BigQuery, Snowflake)

• Experience in high-growth startup environments