Support marketing operations, campaign setup and QA, CRM data hygiene, content writing and repurposing, webinar logistics, and outbound follow-up to qualify leads and report campaign performance.
This is a remote position.
Location: Remote across India; may transition to onsite in the future
About the Role
We are looking for an energetic, hands-on Marketing Associate with 2–3 years of experience to support multiple open workstreams across marketing operations, performance marketing, email marketing, content writing, and sales development (SDR) activity. This is a generalist role, ideal for a marketing professional who wants broad, hands-on ownership of how a modern marketing engine runs – from campaign operations, paid and email campaign execution, and CRM hygiene to writing content and converting webinar leads through structured outbound follow-up.
Key Responsibilities:
Marketing Operations
- Maintain and update lead data in the CRM; ensure lists are clean, segmented, and campaign-ready.
- Plan, execute, and optimize performance marketing campaigns (paid search, paid social, LinkedIn Ads) in coordination with the marketing team.
- Set up, schedule, and QA email marketing campaigns, landing pages, and webinar workflows in marketing automation tools; monitor open rate, CTR, and deliverability.
- Track campaign performance across paid and email channels; prepare weekly reports and dashboards for the marketing team.
- Coordinate logistics for webinars and events: registrations, reminders, and post-event follow-ups
Content Writing
- Write and edit marketing content: emails, blog posts, social media posts, webinar promotions, and one-pagers.
- Repurpose webinar recordings and other long-form assets into short-form content (summaries, snippets, posts).
- Ensure all content follows brand tone, is grammatically clean, and is optimized for the intended channel.
SDR / Outbound (Webinar Leads)
- Follow up with webinar registrants and attendees via email, LinkedIn, and phone to qualify interest.
- Run structured outbound cadences on marketing-generated leads and log all activity in the CRM.
- Share lead feedback with marketing to improve targeting, messaging, and webinar topics.
Requirements
What We're Looking For
- Bachelor’s degree in any discipline (Marketing, Business, or Communications preferred).
- 2–3 years of relevant experience in marketing operations, performance marketing, email marketing, content, or sales development.
- Hands-on experience with performance marketing (Google Ads, LinkedIn Ads, Meta Ads, or similar paid channels) and/or email marketing (campaign creation, automation, segmentation, deliverability) – candidates with experience in both are a strong plus.
- Excellent written and verbal communication in English.
- Strong organizational skills and attention to detail; comfortable juggling multiple work streams.
- Working comfort with Excel; familiarity with a CRM, email marketing platform, or paid ads platform is a plus.
- A proactive, self-starter attitude – willing to pick up the phone, write a draft, or fix a list without waiting to be asked.
Nice to Have
- Experience running both performance marketing and email marketing campaigns (a strong plus).
- Exposure to tools like Salesforce, Instantly, Canva, LinkedIn Sales Navigator, Google Ads, Meta Ads Manager, or webinar platforms (Zoom/Teams).
- Solid understanding of B2B lead funnels and email/paid marketing metrics (CTR, CPL, deliverability, ROAS).
What You'll Get
- Broad, hands-on ownership across marketing ops, performance marketing, email marketing, content, and sales development.
- Mentorship from experienced marketing and sales leaders, with a clear path to specialize (Ops, Performance/Email Marketing, Content, or SDR/Sales).
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Cybersecurity • Data Privacy
Leads Enterprise Security services, setting and enforcing security standards across identity, endpoints, business applications, cloud infrastructure, networking, IoT, and automation. Partners with IT, SOC, vulnerability management, governance, and threat operations teams to secure applications, monitor environments, manage EDR policies, remediate vulnerabilities, assess risks, and maintain compliance. Also drives AI security initiatives and uses AI tools to improve enterprise security capabilities and team efficiency.
Top Skills:
AWSAzureCircleCIEdrFedrampGCPGithub ActionsGleanGoHashicorp VaultIso 27001JAMFJavaLastpassLinuxmacOSMicrosoft IntuneOktaPowershellPythonSalesforceSoc 2TinesWindowsZapier
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Own and grow a local sales territory through primarily in-person prospecting, business visits, demos, partnerships, and full-cycle selling of Square’s commerce and financial services solutions. Build pipeline, establish seller relationships, manage referrals, maintain Salesforce activity and forecasts, and consistently exceed quota. The role requires field sales execution, business development, consultative selling, reliable transportation, and residence in the assigned market.
Top Skills:
Salesforce
Artificial Intelligence • Fintech • Information Technology • Logistics • Payments • Business Intelligence • Generative AI
Provides operational administration for employee health, welfare, retirement, leave, and disability benefits across North America and Latin America. Manages enrollments, employee inquiries, HRIS and carrier data, leave tracking, vendor invoices, reconciliations, compliance reporting, and open enrollment support. Partners with HR Operations, Payroll, Finance, and external vendors while maintaining accurate records and documentation.
Top Skills:
Benefits Administration PlatformsDayforceHrisExcel
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
