Marketing Coordinator

What You'll Do:

• Support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives. Assist in the development and implementation of omni-channel marketing campaigns across digital, social media, email, print, and other channels. 
• Coordinate and execute marketing projects, ensuring campaigns are delivered on time and within budget. 
• Execute the content marketing plan as outlined by the Content Marketing Manager and Marketing Managers, including content creation, editing, and publishing. 
• Oversee social media accounts, including content creation, posting schedules, and engagement with followers; ensure campaigns are executed on time and assist with tracking campaign performance. 
• Manage the execution and segmentation of daily email campaigns. 
• Conduct A/B testing to optimize landing pages, email campaigns, and ad creatives for enhanced lead generation results. Implement strategies to attract and retain customers, including targeted campaigns and personalized communication efforts. 
• Work closely with Go-To-Market (GTM) teams to ensure alignment and support for marketing initiatives, facilitating smooth communication and collaboration. 
• Maintain consistent brand messaging and identity across all marketing materials and channels, ensuring alignment with the company's brand guidelines. 
• Support Marketing Managers in monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for optimization. 
• Ensure workflows, social media campaigns, and other marketing efforts support direct mail initiatives and other strategic objectives. 
• Execute tasks such as posting podcasts and creating promotional codes, ensuring seamless implementation and timely delivery. 
• Complete other duties and special projects as assigned. 

What You'll Need to Succeed:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience). 
• Proven experience as a Marketing Coordinator or similar role, preferably in the healthcare or ed-tech industry.
• Strong understanding of omni-channel marketing strategies and campaign execution. Experience in content creation, management, and distribution across digital and social media platforms. 
• Proficiency in marketing analytics tools and A/B testing methodologies to optimize campaign performance. 
• Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively. 
• Strong communication skills, both written and verbal, with the ability to collaborate across teams and levels.
• Knowledge of Hubspot, marketing automation tools, and project management software is advantageous. 
• Familiarity with compliance and regulatory aspects related to healthcare education is a plus.