Marketing Director

This is a remote position.

Marketing Director

Department: Marketing

Reports To: Executive Leadership

Job Summary

Key Responsibilities

·        Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.

·        Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.

·        Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.

·        Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.

·        Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.

·        Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.

·        Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.

·        Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.

·        Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.

·        Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.

·        Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.

·        Manage marketing budgets, vendor relationships, and external agency coordination.

·        Build, mentor, and manage marketing team members as company growth requires.

·        Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.

·        Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.

·        Other duties as assigned.

Qualifications

·        Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

·        8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries.

·        3+ years of marketing leadership or management experience.

·        Demonstrated experience managing technical product marketing and trade show programs.

·        Proven ability to develop marketing strategies that drives measurable revenue growth.

·        Experience working cross-functionally with sales, engineering, and service organizations.

·        Proficiency in CRM and marketing automation platforms (Zoho experience preferred).

Skills & Competencies

·        Strong strategic planning and execution skills.

·        Excellent written, verbal, and visual communication abilities.

·        Ability to translate technical product capabilities into customer-focused value messaging.

·        Strong project management and organizational skills.

·        Data-driven decision-making and marketing performance analysis capabilities.

·        Creative problem-solving and brand development expertise.

·        Ability to operate effectively in a fast-paced, growth-oriented environment.

·        Strong collaboration and leadership skills across cross-functional teams.

Work Environment / Schedule

·        Hybrid or remote work depending on company needs.

·        Travel required for trade shows, customer events, and internal company meetings.

·        Standard business hours with occasional flexibility to support events, launches, and industry deadlines.

Compensation Range

Starting at $85,000 – $95,000 annually, based on experience and qualifications.

Benefits

·        Major medical, vision, and dental insurance.

·        401(k) with company match.

·        Paid time off and holidays.

·        Professional development and training opportunities.

·        Travel reimbursement and per diem for business travel.

·        Collaborative, team-oriented work environment with strong growth potential.

About the Company