Marketing & Sales Enablement Regional Lead (Vaco by Highspring)

Role Overview

The Marketing and Sales Enablement Regional Lead partners with local leadership and teams to drive activity, adoption of relevant assets and best practices, and amplifies partnerships across the region.  They bridge enterprise marketing strategies and local market execution by activating national programs, executing regional campaigns and events, and equipping sales teams with custom, yet scalable tools to drive awareness and revenue growth.

This role's primary duty is office work directly related to the Company's business operations and requires the regular exercise of discretion and independent judgment on matters of significance.

Duties and Responsibilities

• Is a liaison between the enterprise marketing team and regional teams, ensuring consistent activation of centrally developed sales and marketing initiatives
• Customizes and localizes enterprise-approved sales and marketing assets and collateral for field use, maintaining brand standards
• Executes enterprise-approved campaigns and regional events, including ideation, scalability assessment, and execution accountability and enablement
• Provides timely field insights on account progression, market gaps, competitor activity, and campaign performance to inform enterprise strategies and enablement plans
• Collaborates with regional leadership, sales, recruiting, and local partners to align marketing activities with revenue goals
• Exercises regular discretion and independent judgment with respect to matters of significance, including regional marketing strategy, program prioritization, sponsorships, vendor partnerships, and measuring event ROI

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Desired Competencies:

• Accountable - Holds self and others accountable to meet commitments
• Action Oriented - Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Business Insight - Applies knowledge of business and the marketplace to advance the organization’s goals
• Collaborative - Partners cross functionally and connects with multiple levels of the business internal and external to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Communicates Effectively - Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding 
• Results Oriented - Consistently achieves results, even under tough circumstances

Education and Experience:

• Bachelor’s Degree in related field required
• 3+ years' experience in marketing, with a focus on B2B
• Experience in the professional services industry preferred
• Experience in recruiting preferred
• Experience working across multiple teams in multiple geographies
• Proficient in Office360 tools including Excel, PowerPoint, Word and SharePoint
• Basic design skills in Canva and PowerPoint to customize templates for the field
• Basic understanding of Monday.com or similar project management tools to submit requests and track work progress
• Basic understanding on how to use AI tools like Jasper to generate content for the field (e.g. social media posts, thought leadership, etc.)

Travel Requirements: 0-20% travel