North America Social & Influencer Strategy Lead

North America Social and Influencer Strategy Lead

We put the same vision into optimizing the online user experience as we do in creating game-changing products. This is where our E-Business professionals come into their own. They are industry experts on emerging technology. They manage the development, implementation and coordination of cutting-edge internet marketing strategies while driving merchandising product placement, pathing, promotion and content to optimize conversion and consideration. The team also leads on campaign management, product launch, online merchandising and end-to-end conversion.

Join us to do the best work of your career and make a profound social impact as a NA Social & Influencer Strategy Lead on Dell Technologies’ Global Media Activation Team located in Austin, TX.

What you’ll achieve
As the NA Social & Influencer Strategy Lead, you will develop the local social media strategy for all business segments. You will partner with internal and external teams to build a influencer strategy to support NA region. You will work cross-functionally with the Global Social Media team, Regional Media Planning, Global Creative and Corp Communications.
You will:

• Translate global social strategy into regional social strategy for the North America markets that integrates paid, owned and earned

• Develop a regional full funnel influencer social media strategy for all platforms

• Manage the agencies involved in the regional Social Media Hub, including planning & strategy, SOW, budget management, quarterly and annual briefings to drive best-in-class paid, owned and earned social media  

• Partner with cross-functional teams across the business to find ways to leverage social, aligned with business needs and brand moments 

• Oversee all regional activations to help build our brand and product strategies

• Establish measurement and reporting structure to evaluate impact of social strategy including ability to work collaboratively with multiple teams internally/externally with agencies/vendors to forecast, drive, and monitor performance 

• Stay current with and assess industry and social media trends, tools, platforms, innovations, and best practices while showcasing the ability/desire to create/find new levels and opportunities to test and learn.

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements

• Excellent presentation and communication skills - ability to effectively communicate at all levels of the organization, and across multiple stakeholder teams

• 8+ years’ experience managing social media or digital marketing programs

• Proven expertise in influencer marketing and social media strategy with North America market experience

• Demonstrate solid project management and ability to multitask/run multiple activities concurrently. Effectively handle multiple ad-hoc requests/projects

• Strong team player and supporter . Ability to deal with ambiguity and multiple direction changes

Desirable Requirements

• Strong business and financial acumen; experience in driving operational excellence 

• Strong organizational and coordination skills in a multi-cultural environment

Compensation
Dell is committed to fair and equitable compensation practices. The salary range for this position is $148,750 - $192,500.
 

Benefits and Perks of working at Dell Technologies
Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.
Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.
Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.

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