Paid Media Specialist

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
OVERVIEW:
The Paid Media Specialist - Mexico will play a key role in the day-to-day execution and optimization of SharkNinja's paid media investment for the Mexican market, supporting profitable DTC growth across Paid Social and Paid Search channels.
This is a performance-driven, hands-on role focused on activating campaigns directly within platforms, identifying opportunities to improve efficiency, and supporting revenue growth through sound measurement and optimization. You will work closely with local and North American stakeholders, agency partners, and cross-functional teams to ensure campaigns are executed with excellence and tailored to the needs of the Mexican consumer.
This role is ideal for an early-career paid media professional looking to grow their experience across both social and search in a fast-paced, results-oriented environment.
Key Responsibilities
Paid Media Execution & Optimization

• Support day-to-day activation, optimization, and performance management of Paid Social (Meta, Instagram, TikTok) and Paid Search (Google, Bing) campaigns for the Mexico market.
• Execute in-platform optimizations to meet revenue, ROAS, and efficiency targets across DTC categories.
• Assist in scaling paid media investment by identifying growth opportunities, testing new tactics, and validating performance through data.
• QA agency and partner work to ensure accuracy, consistency, and best-in-class execution.

Strategy Support & Cross-Functional Collaboration

• Support the development and execution of paid media strategies tailored specifically to the Mexican market, aligned to brand, category, and full-funnel objectives.
• Work closely with Paid Media Managers on day-to-day deliverables, priorities, and performance updates.
• Partner with creative teams to deliver high-impact, platform-native creative, including briefing, feedback, approvals, trafficking, and performance reporting.
• Collaborate with DTC, Digital Experience, Product Marketing, and Brand teams on promotional calendars, product launches, SKU assortments, and site updates.
• Coordinate with other media channel owners to ensure paid social and paid search efforts are integrated into a cohesive omnichannel strategy.

Reporting, Insights & Market Intelligence

• Own weekly and ad hoc reporting for brand and category performance, sharing insights with local and global stakeholders.
• Analyze performance data using Excel and dashboards to identify trends, risks, and optimization opportunities.
• Monitor competitor activity, media spend, and creative approaches within the Mexican market to inform ongoing strategy.
• Support campaign planning, budget pacing, billing, and timeline management with internal teams and agency partners.

Qualifications

• 1-2 years of hands-on paid media experience, either brand-side or agency-side.
• Direct in-platform experience with Paid Social and/or Paid Search platforms (Meta, TikTok, Google Ads, Bing Ads).
• Experience in eCommerce or B2C marketing strongly preferred.
• Foundational understanding of performance marketing principles, including ROAS-driven optimization and full-funnel media.
• Strong analytical skills with experience using Excel; familiarity with BI tools or dashboards is a plus.
• Excellent organizational skills with strong attention to detail and the ability to manage multiple priorities.
• Proactive, curious, and resourceful problem solver with a test-and-learn mindset.
• Strong communication skills and the ability to collaborate effectively with cross-functional and international teams.
• Fluency in Spanish required; working proficiency in English preferred for collaboration with global teams.
• Bachelor's degree preferred.
• Google Ads Search certification and experience with product feeds or feed management tools are a plus.

Location:
This role is based in Mexico City, with a hybrid onsite schedule.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]