Own marketing for Quilt’s Certified Partner network, including partner campaigns, promotions, training, newsletters, social channels, marketing assets, and product adoption campaigns. Collaborate with Partner Success, Sales, and Product to increase partner engagement, homeowner leads, installs, and software adoption. Manage execution independently while measuring channel performance and optimizing content and campaigns for partner growth.
About Quilt
Quilt is building the modern home energy system, starting with HVAC. Its first product, a ductless heat pump, is the smartest way to heat and cool your home: 20% more efficient than comparable ductless heat pumps, with sleek, architectural design, intuitive room-by-room control, and radar-based occupancy detection. Every Quilt system is sold and installed by a Quilt Certified Partner, a vetted network of HVAC professionals across the U.S. and Canada.
The RoleWe're hiring a Partner Marketing Manager to own marketing for and to our Certified Partner network. This is a hybrid role: part campaign management, part channel ownership, part product adoption marketing. You'll work closely with the VP of Marketing and the Partner Success team to make sure every partner has what they need to market Quilt effectively, and to make sure new product rollouts land with real partner adoption behind them.
You'll operate as an independent contributor. This is a build-and-run role, not a manage-a-team role. You should be comfortable owning execution end to end.What You'll DoPartner Marketing Enablement
- Own the rollout of Quilt's twice-yearly partner marketing campaigns and promotions, from planning through partner-facing execution
- Run weekly training calls with partners on new marketing channels, assets, and best practices
- Collaborate with Partner Success to ensure partners have what they need to drive their own qualified lead and install volume
- Build and maintain a library of partner-ready marketing assets (co-branded creative, campaign kits, sales collateral)
- Own the monthly partner newsletter, from content planning to send
- Manage and grow Quilt's partner Facebook group and Instagram broadcast channel as engagement and enablement tools
- Build out new partner-facing social content, at Quilt.com/Partners and YouTube, aimed at attracting prospective partners to the Certified Partner Program
- Monitor channel performance and iterate on content strategy based on what drives partner engagement and program growth
Product Adoption Marketing
- Partner closely with the Partner Success and Product teams on the marketing strategy behind new program and feature rollouts (Quilt Tools, Toolbox, and future releases)
- Build adoption campaigns that drive partner usage of Quilt's software products, connecting adoption directly to homeowner lead generation and installs
- Serve as the marketing point of contact for cross-functional rollout planning with Partner Success
- Partner engagement with marketing assets and campaigns increases measurably
- Partner-driven homeowner lead volume grows
- New product and feature adoption rates among partners increase following coordinated marketing pushes
- Partner-facing channels (newsletter, website, Facebook group, Instagram, YouTube) show sustained growth in engagement and new partner interest
- 5-8 years of marketing experience, with a few years in HVAC, home services, or a related trade/contractor-facing industry (required)
- Generalist marketing skill set: comfortable moving between campaign management, channel/content ownership, and program marketing without needing a specialist team
- Strong hands-on channel management skills across email/newsletter, community platforms (Facebook groups), and social (Instagram, YouTube)
- Comfort working as an independent contributor who can plan and execute without a team underneath them
- Strong cross-functional collaboration skills, especially working alongside Partner Success, Sales, and Product
- A track record of connecting marketing activity to downstream revenue metrics (leads, installs, adoption)
- Experience with tools like Braze, Salesforce, or similar partner/customer marketing platforms
- Video or content creation skills for YouTube and social
Expected Salary Range:
In an effort to provide greater transparency, we are sharing the base salary range for this position.The annual anticipated base salary range for this role is $110,000 - $150,000.
In addition to base salary, Quilt also offers meaningful equity and top-tier benefits.Employees in this position are also eligible to participate in Quilt’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.
This is an opportunity to join a highly skilled and ambitious team of people who truly care about the impact of their work. We are on a mission to accelerate a species-level human transition. For over a million years we've been burning things to stay warm. It's time to move to a better way of living.
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