Performance Marketing & ABM Manager

We’re looking for a Performance Marketing to serve as a strategic execution partner to the Director of Growth Marketing. This role will own the day-to-day management, optimization, and reporting of our paid media channels with an emphasis on Google Ads, LinkedIn Ads, and emerging channels while also supporting the foundation and early execution of our Account-Based Marketing (ABM) motion.

This is a builder role. You will help establish repeatable processes, launch new channels, test new ideas, and create the reporting infrastructure that scales our pipeline acquisition efforts throughout 2026 and beyond.

• Own daily execution and optimization of paid campaigns across Google Ads, LinkedIn Ads, and select emerging channels.
• Build, launch, and refine experiments to improve CTR, conversion rates, and cost efficiency.
• Develop audience strategies based on ICP segments, buying committee data, and first-party intent.
• Create campaign performance dashboards and weekly reporting summaries.
• Manage landing page alignment with paid campaigns and coordinate CRO tests.

• Lead early ABM program development (account selection, segmentation, targeting logic).
• Partner with Growth and Sales to refine account lists and support early 1:1 or 1:few initiatives.
• Prepare the foundation for ABM platform adoption (e.g., 6Sense, RollWorks, Propensity) in early to mid 2026.

• Build and manage cross-functional projects for the growth team.
• Collaborate with Product Marketing on messaging and content for paid channels.
• Work with Sales and RevOps to ensure tracking accuracy, attribution, and lead quality.
• Support SEO, CRO, and broader growth initiatives as needed.

• 3–6 years of experience in performance marketing, ideally in B2B SaaS or HR Tech. Experience working with an Enterprise company is a plus.
• Strong hands-on execution skills in Google Ads and LinkedIn Ads.
• Confidence with bid strategies, audience building and personalization, creative testing, and optimization cycles.
• Comfortable analyzing data to inform decision-making and improve performance.
• Working knowledge of ABM concepts; experience with ABM tools is a plus.
• Basic familiarity with SEO or CRO is helpful but not required. Willingness to learn is key.
• Strong communication skills and a bias toward action.

Digital is a core growth lever for One Model in 2026. You will have a direct impact on pipeline generation, the evolution of our paid engine, and the startup of our ABM strategy.

One Model helps organizations unlock the full value of their workforce data. Our platform enables HR and business leaders to move beyond reporting and gain real insight through advanced workforce analytics, AI-powered insights, and flexible data architecture.

You’ll be joining a team passionate about helping organizations make better decisions about their people and their future.