Own paid customer acquisition for EdTech programs across Meta, Google, YouTube, and other platforms. Plan, launch, optimize, troubleshoot, and scale campaigns while improving qualified leads, CPL, CAC, ROAS, and enrollments. Analyze full-funnel performance, connect advertising data with CRM and sales outcomes, optimize creative and landing pages, and implement tracking, automation, and AI workflows. The role requires direct online education experience, hands-on campaign management, strong analytical skills, and ownership of campaign results.
This is a remote position.
We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role.
Ownership Mindset:
• This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.
• If CPL increases, lead quality drops, tracking breaks or a campaign stops converting, you are expected to investigate, propose solutions, implement them and follow through until the issue is resolved.
• You will be accountable for campaign outcomes, not just completing tasks.
Paid Acquisition:
• Plan, build, manage and optimize paid campaigns across Meta/Facebook & Instagram, Google Ads, YouTube and other relevant platforms.
• Generate qualified leads for courses, classes, events, workshops and education programs.
• Optimize for qualified leads and enrollments rather than simply maximizing lead volume.
• Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.
• Proactively identify opportunities and take ownership of campaign performance.
Meta / Facebook Ads:
• Create campaign structures and select appropriate objectives.
• Build and test audiences, lookalikes and re-targeting segments.
• Set up and optimize lead forms and conversion campaigns.
• Test creatives, hooks, offers, messaging and placements.
• Monitor, troubleshoot and scale winning campaigns.
Google Ads:
• Search, Performance Max, Display, YouTube and remarketing.
• Keyword research, negative keywords and campaign structure.
• Bidding strategies, audience targeting and conversion tracking.
• Ad-copy testing and landing-page optimization.
• Identify and fix underperforming campaigns.
Other Platforms:
• Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn, TikTok, Quora, Reddit, Snapchat or regional platforms.
• Ability to evaluate platforms based on audience fit, economics and measurable outcomes.
EdTech Marketing — Mandatory:
• Direct EdTech / online education experience is mandatory.
• Experience marketing online classes, courses, tutoring, children's education, workshops, events, subscriptions or free trials.
• Understanding of parent/student decision-making and education purchase journeys.
• Experience marketing directly to parents and/or students is highly valuable.
Funnel & Analytics:
• Understand Ad → Landing Page/Form → Lead → Qualified Lead → Counseling/Sales → Enrolment → Revenue.
• Identify where the funnel is losing money and recommend specific improvements.
• Connect campaign data with CRM and actual sales/enrollments.
• Experience with Google Analytics, Google Tag Manager, Meta Pixel/CAPI, CRM and marketing automation is preferred.
Creative & CRO:
• Identify winning creative angles and prepare clear briefs.
• Test hooks, offers, messaging and landing pages.
• Analyze creative fatigue and audience saturation.
• Run A/B tests and turn campaign data into new creative ideas.
AI & Automation:
• Use AI for ad copy, creative ideation, audience research, competitor research, campaign analysis and reporting.
• Use automation for lead handling, reporting, scoring and repetitive marketing operations.
• Demonstrate at least one real AI/automation workflow personally built or implemented.
Requirements
Required:
• 4–8+ years of performance/digital marketing experience.
• Direct EdTech / online education experience is mandatory.
• Strong hands-on Meta Ads and Google Ads experience.
• Proven qualified-lead generation experience.
• Strong understanding of CPL, CAC, ROAS and funnel conversion rates.
• Experience with campaign tracking and analytics.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership of campaign performance.
Nice to Have:
• International paid marketing experience.
• Experience targeting parents, students or NRI audiences.
• YouTube Ads experience.
• CRM and marketing automation experience.
• AI marketing workflow experience.
• Subscription, cohort-based or online learning business experience.
Interview Assessment:
• Walk through one real campaign personally managed.
• Explain product, audience, platform, budget and campaign structure.
• Share CPL, qualified leads, conversion rate, CAC and ROAS where available.• Explain what went wrong, what you changed and the final outcome.
• Demonstrate that you have operated campaigns rather than only reported on them.
Success in the Role:
• Consistent generation of qualified EdTech leads.
• Improving CPL without sacrificing lead quality.
• Improving lead-to-enrolment conversion.
• Scaling profitable campaigns.
• Reliable tracking and reporting.
• Continuous testing of audiences, creatives, offers and funnels.
• Taking ownership of problems and driving them through to resolution.
Benefits
• Flexible remote working opportunities.
• Opportunity to make a meaningful impact on young learners’ academic growth.
• Be part of a learner-driven and supportive educational team.
• Competitive compensation based on teaching experience and performance.
• Opportunities for long-term association and career advancement within the organization.
Similar Jobs
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Own product strategy, roadmaps, backlogs, and execution for Toast Enterprise’s critical product areas. Partner with engineering, design, R&D, customers, external development teams, and go-to-market functions to deliver strategic features, integrations, and platform offerings. Improve product-market fit for enterprise restaurant customers, monitor team performance and system health, communicate product updates, and advocate for customer needs and AI-enabled product development.
Top Skills:
AgileAi ToolsEnterprise Software
Manufacturing
Manage high-volume inbound leads for SpringWell water filtration products through phone, chat, and email. Conduct needs-based discovery, explain technical solutions, recommend configurations, handle objections, progress opportunities through the full sales cycle, maintain accurate CRM records, meet revenue targets, and identify upsell opportunities. Collaborate with marketing and product teams to share customer insights and improve processes.
Top Skills:
Crm Systems
Manufacturing
Manage inbound homeowner leads through phone, chat, and email while owning the sales cycle from discovery through close. Recommend tailored water filtration solutions, explain technical details clearly, handle objections, maintain accurate CRM records, meet revenue and productivity targets, and identify upsell opportunities. Collaborate with marketing and product teams by sharing customer insights and build expertise in water treatment systems, installation requirements, and competitive alternatives.
Top Skills:
Crm Systems
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
