PR Communications Specialist

The Public Relations Communications Specialist will be equal parts storyteller, interviewer, content creator, and organic social media native. This role brings Hotwire’s corporate narrative to life across social media, video, digital platforms, and PR channels, ensuring our stories are compelling, visual, timely, and culturally relevant. 

Day-to-day activities include writing and editing video scripts, creating and producing social-first content across multiple platforms, interviewing customers and internal stakeholders, and translating those conversations into high-impact stories. This role will also support video-based sales tools, assist with events and productions, and keep our corporate website and social presence fresh, on-brand, and engaging.  

Duties / Responsibilities:

• Write, edit, and proofread content including video scripts, blog pots, press announcements and organic social media content across various platforms
• Develop social-first narratives and campaign copy that feel native to each platform, with strong hooks, captions, and calls-to-action.
• Collaborate with video producers and external vendors to ensure narrative continuity and on-brand messaging across all video projects.
• Serve as an internal “go-to” resource and trainer for video-related tools
• Create how-to guides, training decks, and short training videos to help sales, marketing, and other teams use these tools effectively
• Research new tools, apps, platforms, and plugins that enhance PR, content creation, social media performance, and video storytelling.
• Assist in planning and executing events, webinars, and thought-leadership initiatives (live and virtual).
• Work closely with CCO as well as directors or higher level in product marketing, sales, and customer experience teams to capture content needs.
• Ensure all content and communications are on-brand, consistent in tone and style, and aligned with broader marketing and PR strategies.
• Monitor basic performance metrics (views, engagement, click-through rates) and provide input on optimization.
  
• Consistent exercise of independent judgment and discretion in matters of significance.
• Other duties as assigned by supervisor. 

Minimum Qualifications: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

• Experience in a B2B or technology is a plus
• Previous responsibility for updating or managing website content via a CMS.
• Basic understanding of analytics (Google Analytics, HubSpot analytics, Meta analytics) to measure content performance.
• Experience with simple video editing or content tools (e.g., Canva, Adobe Express, basic editing in Premiere/Final Cut, or similar) is a plus
• Strong storytelling mindset with an eye for customer impact and outcomes.
• Confident communicator—on email, in documents, and in live interviews.
• Curious and resourceful: proactively researches tools, trends, and best practices.
• Collaborative and comfortable receiving and giving feedback.
• Detail-oriented yet able to move quickly and prioritize in a fast-paced environment

BENEFITS:  

We truly appreciate and value all our employees and show our appreciation by offering a wide range of benefits, including:  

• Comprehensive Healthcare/Dental/Vision Plans
• 401K Retirement Plan with Company Match
• Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!)
• Paid Volunteer Time
• Paid Parental Leave
• Hotwire Service Discounts – for employees who live on a property serviced by Hotwire.  Discounted service offerings are provided for high-speed internet, video service, phone, and security service
• Employee Referral Bonuses
• Exclusive Entertainment Discounts/Perks  

Hotwire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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