Principal Product Manager, Confluence Onboarding

We are seeking a Principal Product Manager to lead the Confluence Onboarding experience, focused on activating new customers from our Land (Acquisition) and Cross-sell motions. This role is critical in shaping how new technical and business user admins first experience Confluence, ensuring they discover its value quickly and stay engaged long-term.
You will own the strategy and roadmap for helping new admins successfully adopt Confluence - understanding who they are, guiding them into the right parts of the product, and enabling them to realize value during their crucial first weeks. This work directly impacts Atlassian's growth by ensuring new customers not only sign up, but also activate and expand.
Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Responsibilities

• Define the onboarding strategy for new Confluence admins across acquisition and cross-sell journeys.
• Deeply understand jobs-to-be-done for both technical and business user admins as they set up Confluence for the first time.
• Shape the first-time admin experience: landing users into the right product areas, tailoring guidance, and removing friction.
• Partner closely with Design and Research to develop empathetic, intuitive experiences that balance user needs with business goals.
• Collaborate with Marketing, Core Product, and Growth teams to ensure onboarding connects seamlessly with upstream acquisition and cross-sell motions.
• Work with Engineering and Data Science to define metrics, run experiments, and measure success of onboarding flows.
• Drive alignment across Atlassian to deliver a cohesive, value-driven admin journey.

Qualifications

• 7+ years in product management, with at least 3 years in SaaS Activation/Onboarding, Consumer, or E-Commerce roles.
• Strong analytical skills; experience with product analytics, experimentation, and data-driven decision making.
• Proficiency in using prototyping AI tools to rapidly test and validate onboarding concepts and flows.
• Strong written communication skills, with the ability to craft clear, concise onboarding content, documentation, and XFN communication.
• Experience onboarding technical and business user personas in B2B SaaS.
• Familiarity with Atlassian products or similar collaboration platforms.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $193,500 - $252,625
Zone B: $174,600 - $227,950
Zone C: $161,100 - $210,325
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .