Own the B2B website product roadmap from initiative definition through launch, including scope, backlog, acceptance criteria, component strategy, content structure, and product sign-off. Establish success metrics, analyze performance in GA4, and lead experimentation and personalization. Manage web requests, stakeholder communication, vendor evaluations, and CMS migration or replatforming efforts while coaching teams on agile operating practices.
Description
The Principal Product Manager, Web turns the vastdata.com roadmap into shipped work and sets the product standards the team builds to. You will own the site's major initiatives from brief to launch: scope, backlog, acceptance criteria, and the analytics that show whether they worked.
You join VAST's Website & Digital Experience team as we finish moving the site from Contentful to Webflow. That means faster launches, a new component library, and the chance to restart testing and personalization on a modern platform. You report to the Director of Website and work daily with design, development, and our agency partners.
What you'll own
Initiative delivery
- Turn roadmap initiatives into project plans with clear scope, milestones, and owners
- Own the backlog for your initiatives: write business tickets, define acceptance criteria, and get tickets to Ready for Sprint
- Make scope and tradeoff calls within your initiatives, and escalate cross-initiative conflicts to the Director of Website
- Give final product sign-off on what ships
Experience and content structure
- Build content maps and page briefs for new and redesigned pages
- Recommend which components a page needs and where existing components can be reused, in partnership with the Web Experience Design Lead
- Keep authoring templates and page guidance current so marketers can build pages in Webflow without engineering help
Measurement
- Set the success metrics for each initiative before it launches
- Report results after launch using GA4 and our web dashboards: traffic, engagement, form conversion
- Plan and run A/B tests and personalization on Webflow once the migration is complete
- Run lightweight user testing on high-traffic and high-intent pages
Intake and stakeholders
- Triage web requests from product marketing, demand gen, events, and brand
- Keep stakeholders informed on status, dates, and changes through Jira and Asana
Product leadership
- Own component strategy: which components exist, where they are used, and the order they get built
- Lead vendor and tool evaluations for the web stack, from requirements to recommendation
- Act as the Director of Website's backup for roadmap and go or no-go decisions when they are out
- Coach the team on the operating model: ticket lifecycle, RACI, and capacity planning
- 8 to 10 years in web or digital product management, including owning a B2B marketing or corporate website
- Hands-on experience shipping in an agile team: writing tickets, acceptance criteria, and running a backlog in Jira
- Comfort with GA4 or a similar analytics tool, enough to set success metrics and report on them yourself
- Experience working with designers and developers, including an outside agency
- Has led at least one CMS migration or replatform, or a major site redesign, end to end
- Has built or run an experimentation program, not only individual tests
- Executive presence: you can defend a roadmap tradeoff to a VP and explain a ticket to a developer
Nice to have
- Webflow experience, or another visual CMS such as Contentful
- A/B testing or personalization tools such as Webflow Optimize or VWO
- B2B technology or enterprise marketing experience
- Familiarity with SEO and AI search basics: redirects, metadata, page structure
Similar Jobs
Healthtech
Administer the company’s SaaS, cloud, identity, endpoint, and security platforms. Manage access, SSO, MFA, SCIM, audit logging, vendor security, user lifecycle, device policies, and automation using scripts and APIs. Respond to security incidents, maintain compliance controls and runbooks, provide tier 1–2 IT support, manage hardware and assets, and document internal procedures. The role requires broad systems ownership across AWS, Google Workspace, Rippling, and numerous business applications.
Top Skills:
ActivecampaignAdobeAdvancedmdAircallAmazon Web Services (Aws)AnthropicAws CloudtrailAws GuarddutyAws IamAws Security HubBashBrazeDatabricksDatadogFigmaGoogle SecopsGoogle WorkspaceGreenhouseHipaaIntercomIntuneIso 27001JAMFKandjiLinearLinkedInLucidmacOSMdmMfaMongodb AtlasNordvpn TeamsNotionOpenai ApiPostmanPowershellPythonRest ApisRipplingSalesforceSAMLScimScribeSentrySoc 2SplunkSsoStytchTerraformTwilioVirtruWaystarWindowsZendeskZoom
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Investigates, evaluates, reserves, negotiates, and resolves complex, high-severity workers compensation claims. Determines coverage and compensability, manages litigation and settlement activities, identifies fraud and subrogation opportunities, analyzes claims data, maintains reserves, advises management, and trains less experienced staff.
Top Skills:
ExcelMicrosoft Powerpoint
Edtech • Fintech • Sports
Drive territory growth by developing and executing sales plans, prospecting schools and youth organizations, managing the sales pipeline, conducting discovery calls and presentations, representing Snap! Mobile at events, maintaining customer records in HubSpot, and closing new business. The role includes cultivating relationships with athletic directors, coaches, administrators, and organizations while achieving sales targets and improving customer acquisition, saturation, and retention.
Top Skills:
CRMHubspot
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
