Define and prioritize roadmaps for analog power product lines, develop positioning, pricing, and go-to-market plans, engage customers and sales, collaborate with engineering on product definitions, monitor competitors, create marketing collateral, and support product launches to drive revenue and adoption.
Product Marketing Engineer
About the TeamTI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.
Change the world. Love your job.
Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.
Product Marketing Engineers at TI are the voice of the market. You will use a blend of technical knowledge and business acumen to define products customers want, position them competitively, and work across engineering and sales to drive adoption and growth.
Responsibilities include:- Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
- Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
- Engage with customers and TI's sales teams to understand current and future design needs
- Collaborate with systems and design engineering teams to influence new product definitions
- Monitor the competitive landscape and develop differentiated technical positioning
- Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
- Track product performance metrics and identify portfolio optimization opportunities
- Support new product launches including sampling strategies, announcement, and customer engagement plans
- Bachelor's degree in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or related field
- 1+ years of experience in product marketing, applications engineering, or a technical business role in the semiconductor industry
- Technical knowledge of analog power products including DC/DC converters, LDOs, battery management ICs, or similar
- Experience developing product roadmaps and competitive analyses
- Familiarity with market research and customer engagement processes
- Strong business and financial acumen including experience with pricing and portfolio analysis
- Demonstrated ability to synthesize customer, competitive, and technical inputs into actionable product strategy
- Excellent communication skills with the ability to present technical content to executive and customer audiences
- Prior experience in applications engineering is a strong plus - customer-facing technical experience translates directly to this role
- Ability to work effectively in cross-functional teams spanning engineering, sales, and business development
- Ability to take initiative and drive for results with strong time management and prioritization skills
Why TI?
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
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