At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.
We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.
At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.
Trackforce is the market leader in B2B SaaS for the private security industry, helping to protect people and places that matter. We're hiring a Product Marketing Manager to own go-to-market for our product portfolio across the TrackTik, GuardTek, and Silvertrac platforms.
You'll be the voice of the product in the market and the voice of the market inside Product. You'll lead our wave-based release launches end to end turning the roadmap into sharp positioning, compelling messaging, and sales enablement that drives adoption and revenue.
What you'll do:
• Build differentiated positioning and messaging for distinct security buyers from guard company operators to corporate security directors
• Own end-to-end launch execution: launch plans, assets, cross-functional readiness, and post-launch results
• Equip Sales and Customer Success with enablement: decks, demos, battlecards, and objection handling
• Track adoption and launch performance, partnering on Pendo in-app guidance and KPIs
• Run voice-of-customer research to validate messaging and feed insights back to Product
What you bring:
• 5+ years in B2B SaaS product marketing
• Proven track record owning launches from messaging through adoption
• Exceptional writing and cross-functional leadership through influence
• Comfort with a fast release cadence and data-informed GTM decisions
Remote (US). Competitive base + bonus + benefits
Similar Jobs
What you need to know about the Austin Tech Scene
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
