Product Marketing Manager

Why This Role Rocks

We’re looking for our first dedicated Product Marketing Manager to help shape how our Petcare vertical comes to life in the market. This is a career-defining opportunity to take the lead in building go-to-market strategies, refining product messaging, and turning complex features into stories that customers actually care about.

If you love being the bridge between Product, Sales, and Customer Success — and thrive on creating messaging that feels clear, confident, and customer-first — this role is for you.

What You’ll Do

Product Positioning & Messaging

• Craft compelling product stories that reflect real customer needs.
• Keep messaging sharp and consistent across website, campaigns, in-app, and enablement.

Go-To-Market Leadership

• Build and own GTM strategies for new features and updates.
• Align execution across Product, Sales, and CS teams.

Customer & Market Insights

• Deepen customer segmentation — from solo operators to multi-location businesses.
• Lead voice-of-customer + competitive research to inform roadmap and positioning.

Enablement & Content

• Create sales and marketing tools: battlecards, one-pagers, FAQs, pitch decks.
• Partner with Marketing Managers to drive campaigns, webinars, blogs, and content.
• Boost product adoption through in-app resources, guides, and videos.

 What You Bring

• 3–6 years of B2B SaaS product marketing experience (bonus if SMB or vertical SaaS).
• Strong communicator who simplifies the complex into clear, engaging stories.
• Proven GTM leader with full-cycle launch experience.
• Skilled at cross-functional collaboration with Product, Sales, and CS.
• Experience creating product marketing assets (collateral, enablement, campaigns).
• Data-driven mindset, even with imperfect inputs.
• Deeply customer-centric, motivated to create meaningful impact.

Nice-to-Haves

• Marketing to small business owners or service-based businesses.
• Familiarity with HubSpot, Salesforce, Chameleon, Pendo, or Canny.
• A passion for pets (or experience in the pet-care industry — always a plus!).

 Why You’ll Love It Here

At Togetherwork, we’re performance-first, customer-obsessed, and passionate about helping communities thrive. Our Petcare solutions help pet-care professionals run and grow their businesses — and your work will directly shape how we connect with them.

Benefits that actually benefit you:

• Medical, dental, and vision insurance
• Pet Insurance 🐾
• 100% employer-paid short/long-term disability
• Basic Life insurance
• 401(k) with 100% company match up to 4%
• Flexible PTO + 10 sick days + 10 paid holidays
• 6 weeks paid parental leave
• Medical travel & infertility benefits
• Teladoc + Employee Assistance Program
• Wellness benefits & engagement platform

 Diversity, Equity & Belonging

We know the research: some people hesitate to apply unless they meet 100% of the requirements. Please don’t count yourself out! If this role excites you, apply — you might be exactly who we’re looking for.

Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives, and we’re committed to building an inclusive, authentic workplace.

About Togetherwork

Togetherwork provides integrated software + financial solutions to communities of all kinds — from gyms and fraternities to pet services and nonprofits. Our mission-critical tools help customers grow their communities and deepen member engagement. We’re united in one purpose: helping our clients thrive.

This role supports our Petcare vertical 

Hybrid in Austin, TX | Be the voice that connects Product to our Petcare customers. Apply today.