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Trend Micro

Product Marketing Manager

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In-Office
Austin, TX, USA
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Austin, TX, USA

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Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here.  TrendMicro.com

Position Summary:

TrendAI is redefining how organizations manage cyber risk from reactive security operations to proactive, risk-driven decision making. We’re looking for a Senior Product Marketing Manager to shape how the world understands modern SOC operations, XDR, and cyber risk at scale. 

In this role, you’ll own the narrative for our XDR and SOC-focused capabilities—crafting clear, compelling stories that resonate with SOC leaders, CISOs, and executive stakeholders. You’ll translate deep technical value into market-moving messaging, influence go-to-market strategy, and elevate TrendAI’s leadership in proactive security and cyber risk management. 

This is a highly visible role for a strategic storyteller who understands how security teams actually operate and how boards think about risk. 

Responsibilities:  

  • Own the story: Define positioning and messaging for TrendAI’s XDR and SOC-focused solutions, with a strong emphasis on cyber risk and customer outcomes—not features. 

  • Lead go-to-market: Drive launches and integrated GTM motions in close partnership with product, sales, and integrated marketing teams. 

  • Create high-impact content: Develop field-ready assets (presentations, whitepapers, blogs, case studies, videos, analyst materials) that engage SOC teams and CISO audiences. 

  • Influence the roadmap: Bring market insight, customer perspective, and competitive intelligence into product strategy and prioritization. 

  • Enable the field: Arm sales teams with crisp narratives, decks, and training that help them win complex security conversations. 

  • Be a thought leader: Present confidently to analysts, customers, partners, and internal leaders representing TrendAI as a trusted voice in SOC modernization and cyber risk. 

  • Stay ahead of the market: Track trends across XDR, SOC operations, MITRE ATT&CK, NIST, and cyber risk quantification to continuously sharpen our point of view. 

Qualifications: 

  • 7+ years of B2B product marketing experience, ideally in cybersecurity or adjacent technical domains. 

  • Deep understanding of SOC operations - people, processes, and technologies (XDR, SIEM, SOAR). 

  • Strong grasp of cyber risk, threat-based and risk-based approaches, and executive-level security conversations. 

  • Familiarity with MITRE ATT&CK and NIST frameworks. 

  • Exceptional storytelling skills - able to simplify complexity without losing credibility. 

  • Proven experience leading cross-functional initiatives in fast-moving, sometimes ambiguous environments. 

  • A strategic mindset with hands-on execution instincts. 

Why TrendAI 

You’ll help shape the future of proactive security at a company with unmatched threat intelligence, global scale, and a bold platform vision. This role offers real ownership, executive exposure, and the opportunity to influence how the market thinks about cyber risk and SOC transformation. 

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family. Here some of the top-rated benefits that employees enjoy today:

  • Comprehensive health benefits and paid time off package

  • Pre-partum, maternity, parental, medical leave and adoption assistance 

  • Mental Health Wellness Program & Annual Wellness Incentive

  • 401(k) with company match

  • Pet Insurance

  • Collaborative and innovative culture

We are committed to fostering a professional, respectful, and inclusive work environment that promotes collaboration and high performance. We value diverse backgrounds and perspectives and welcome candidates who bring unique strengths and experiences. If you’re excited about this role and believe you can contribute and grow with us, we encourage you to apply. 

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

#LI-LO1

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. 

Trend Micro Austin, Texas, USA Office

11305 Alterra Pkwy, Austin, TX, United States, 78758

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