Lead regional go-to-market strategy and execution for EMEA/APAC, developing localized messaging, sales enablement, competitive intelligence, and data-driven campaign measurement to drive product adoption and revenue growth for a B2B SaaS hospitality platform.
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
Join us in shaping the future of hospitality!
About the Role
We're looking for an experienced & motivated Product Marketing Manager to drive our Go-to-Market strategy and marketing execution. You'll serve as the expert on our regional buyers, markets, and competitors, ensuring our products are positioned for maximum growth.
This is a highly cross-functional and strategic role that blends storytelling, market insight, and sales enablement to fuel growth in expansion regions.
Responsibilities
- Regional Market Expertise: Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements.
- Go-to-Market (GTM) Strategy: Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
- Messaging and Positioning: Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries within EMEA and APAC.
- Sales Enablement: Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new business.
- Content and Campaigns: Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
- Competitive Intelligence: Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.
- Data and Analysis: Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization.
- Cross-Functional Collaboration: Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategy.
Qualifications
- 5-8+ years of progressive experience in Product Marketing, with a significant focus on experience in markets for a B2B SaaS company.
- Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
- Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
- Exceptional written and verbal communication skills, with a native-level proficiency in English.
- Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
- Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a bonus.
EU Compensation
Target cash compensation ranges from €60,000 - €100,000, including a fixed annual salary and a performance-based bonus paid monthly.
This role also includes a stock option grant, subject to board approval.
Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.
We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
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