Pursuit Lead, Elevate

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Role Summary 

The Pursuit Lead, Elevate owns transformational opportunities end-to-end—from first strategic engagement through close and into early customer success. You are the single point of accountability for deal progression, commercial architecture, and customer outcomes. Unlike traditional deal roles, you work shoulder-to-shoulder with an embedded Transformational Platform Consultant; you own the transformation strategy and commercial model while they own the technical transformation narrative and North Star architecture. Together, you present one unified voice, one coherent vision, and one executable path to operational transformation through the ServiceNow platform. 

You operate upstream of traditional sales motions, identifying and developing transformational opportunities that cut across business units and require platform-level thinking, executive engagement, and cross-functional orchestration from our ecosystem and partners.  

Six Core Accountabilities 

Own Deal Outcome & Business Impact 

Drive the complete deal lifecycle as the business strategist and executive deal leader. Own the strategic hypothesis for transformation from initial customer vision all the way through to value driving deal shaping, commercial architecture, and handoff into post-sale. Ensure the deal structure, investment thesis, and success metrics align with the customer's bold transformation ambition, not just a software purchase. 

Shape Transformational Hypotheses Using Platform Depth 

Partner with the Transformational Platform Consultant to connect customer business imperatives to the ServiceNow platform as a unified operational backbone. Develop a North Star vision that shows how NOW enables measurable outcomes—faster decision cycles, reduced operational friction, AI-accelerated operations, or enterprise-wide visibility. Make the platform's operational impact tangible and urgent, not abstract. 

Orchestrate Cross-Functional Pursuit Execution 

Act as the single point of accountability for deal momentum. Mobilize Partners, Value teams, GTM, Enterprise Architecture, Hyperscalers, Finance, Legal, Revenue, etc into one unified pursuit with clear ownership. Remove blockers, escalate conflicts, redirect resources, and maintain tempo. Silo'd work isn't allowed—every function moves the deal forward together or not at all. 

Build Commercial Models That Unlock Transformational Investment 

Challenge assumptions about what transformational deals can look like. Invent new commercial structures (outcome agreements, platform commitments, co-investment models, pricing ramps) that align customer risk with platform value realization. Own the deal economics—not just revenue, but deal shape, investment strategy, and commercial terms that reflect transformation scope. 

Create Executive Conviction Through Outcome Clarity 

Craft C-suite narratives that connect business imperatives to platform capabilities to measurable operational outcomes. Move customers from curiosity → confidence → commitment by simplifying complexity and making the transformation case irrefutable. Work alongside the Transformational Platform Consultant to speak both business and technical languages with credibility. 

Codify and Raise the Bar for Future Pursuits 

Every deal teaches. Capture what worked—use-case patterns, commercial structures, stakeholder plays, objection patterns, sequencing. Mine deal stalls for pattern insights. Feed playbook learnings back into Elevate strategy teams. Mentor peers on pursuit mastery. Redefine how ServiceNow pursues transformational business with each win. 

Lifecycle Ownership: S0–S5+ 

Sense Intent & Shape Opportunity (S0–S1) 

• Identify transformation signals: Where is the customer facing structural business change (market shift, operating model redesign, AI adoption cliff, loss of strategic capability)? 

• Conduct deep strategic discovery with C-suite and board: Uncover business imperatives, organizational constraints, transformation timelines, and success metrics. 

• Partner with Portfolio Intelligence to form transformation readiness hypothesis and identify the right NOW capabilities. 

• Co-create the opening vision with the Transformational Platform Consultant: Position this as a transformational moment where NOW becomes the operational backbone, not a software conversation. 

• Sequence ecosystem partners (Product, Inspire, GTM, Enterprise Architecture) into a deliberate strategy before pursuit begins. 

Co-Create & Architect (S2–S3) 

• Validate the North Star: Work with the Transformational Platform Consultant to stress-test the platform vision against customer architecture, integration needs, and operating model. 

• Build executive conviction: Craft C-level narratives showing how NOW solves their boldest imperative. Make the business case undeniable. 

• Design commercial architecture: Invent deal structures (outcome agreements, platform commitments, phased investment, shared risk) that reward transformation outcomes. 

• Orchestrate cross-functional alignment: Ensure Partners, Enterprise Architecture, Finance, Legal, and Revenue are aligned on pursuit strategy and customer commitments. 

• Maintain stakeholder momentum: Lock in customer commitment to sequencing, investment timeline, and success metrics. 

Drive Commercial & Close (S4–S5) 

• Lead final negotiations: Finalize commercial terms, investment structure, and customer commitments. 

• Maintain executive engagement: Keep deal momentum through decision cycles by reinforcing strategic messaging and outcomes. 

• Coordinate internal execution: Align approvals, financing, Legal, and ecosystem delivery sequencing. 

• Ensure commercial integrity: Validate that deal terms, platform scope, and success metrics all ladder to the transformation thesis. 

Secure & Embed Value (S5–S5+) 

• Own the handoff to Account Owner, Customer Success, and Delivery teams: Ensure transformation thesis, platform roadmap, commercial model, and success metrics are understood and locked in. 

• Monitor early value realization: Track customer's time-to-value, adoption, outcome realization. Identify and remove blockers. 

• Identify adjacent opportunities: Spot expansion use cases and renewal growth as customer scales transformation. 

• Capture and codify learnings: Document use-case patterns, commercial structures, stakeholder plays, deal stalls, and success factors. Share playbook insights with team. 

Required 

• 10+ years of traditional enterprise sales, Software Sales and deal structuring 

• 5+ years of Large Deal Pursuit type role with proven track record closing $50M+ TCV contracts with a focus on incremental revenue vs renewals 

• And/or 5+ years of experience with corporate strategy, business development, large, complex corporate transactions (M&A, IP acquisition, revenue-share models, strategic partnerships, or consulting engagements) 

• Demonstrated executive presence: Credible with C-suite stakeholders in strategic business conversations, not just sales pitches 

• Deep understanding of enterprise transformation: Know how operating models change, what drives customer urgency, and how to sequence multi-year transformation programs 

• Ability to influence without authority: Align partners, internal teams, and customer stakeholders around a shared deal strategy with no formal power over most parties 

• Comfort operating in ambiguity and building structure where none exists: Complex deals require inventing new playbooks 

• Single point of accountability mindset: Own deal outcome completely; solve problems rather than escalate blame 

Preferred 

• Experience originating transformational opportunities proactively, not just advancing inherited deals 

• Familiarity with platform-based enterprise selling, cross-business-unit deal development, or ecosystem partnerships 

• Experience with Office of CEO, Strategic Initiatives, or similar portfolio management 

• Track record of building and mentoring teams, codifying playbooks, and raising capability standards across an organization 

For positions in this location, we offer a base pay of $193,000 - $319,000 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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