Sales Development Representative

ABOUT PLACER.AI:

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY:

Placer.ai is looking for a high-performing, driven Sales Development Representative (SDR) to play a critical role in building our outbound revenue pipeline. In this role you will develop a deep understanding of prospect business challenges and align Placer's best-in-market location intelligence platform to their specific needs. You will own your outbound prospecting motion end-to-end by identifying high-value target accounts, crafting compelling outreach, and converting prospects into qualified opportunities. 

The SDR role is a high-visibility, high-impact position that serves as the engine of our sales organization, owning the top of the funnel from first touch to qualified pipeline. Sales Development Representatives drive top-of-funnel growth through strategic account targeting, multi-channel outreach, and rigorous prospect qualification, applying independent judgment at every stage to ensure the right opportunities enter the pipeline. SDRs are a vital and strategic part of Placer's revenue organization.

RESPONSIBILITIES:

• Own outbound prospecting motion end-to-end: independently develop target account lists, identify key decision-makers, and execute multi-channel outreach (phone, email, LinkedIn) to generate qualified pipeline from outbound channels.
• Drive outbound activity with discipline and consistency; exercise judgment in prioritizing accounts and outreach to each prospect's role, industry, and business context.
• Book qualified meetings through strategic outbound prospecting and targeted outreach: take ownership of meeting quality and prospect readiness prior to handoff to Account Executives.
• Partner closely with Account Executives to build qualified outbound pipeline: collaborate on strategic account mapping, develop shared prospecting plans for the Book of Business, and ensure seamless handoffs that set the Account Executive up for success.
• Develop and continuously deepen knowledge of the Placer platform, industry trends, and location analytics data in order to serve as a credible resource for prospects.
• Research and identify relevant market insights and prospect-specific data to personalize outreach and articulate the tangible value of Placer's platform to each prospect's unique context.
• Take ownership of pipeline metrics — track outreach activity, conversion rates, and meeting quality; use that data to independently iterate on your prospecting approach and continuously improve outcomes.

REQUIREMENTS:

• Strong desire to build a career in sales; must be competitive, resilient, and motivated by results.
• Able to work independently in a fast-paced environment and manage your own priorities without constant direction.
• Strong written and verbal communication skills; you can craft outreach that gets responses and hold conversations that uncover real business pain.
• Experience with Salesforce and a sales engagement platform like Salesloft or Gong preferred; pick up new tools quickly.
• Highly organized and self-accountable, you know where your pipeline stands and you follow through without being micro-managed.
• Genuine curiosity about prospects and what drives their business decisions; use gathered information to continuously improve your approach.

NICE TO HAVES:

• Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.
• Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.

WHY JOIN PLACER.AI? 

Join a rocketship! Take a central and critical role at Placer.ai

• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent benefits

The U.S. annualized pay range for this position is $75,000 - $90,000 USD total On Target Earnings (OTE = base salary + commission target). Compensation offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.
Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER 

• About Placer.ai
• Placer.ai's $100M round C funding (unicorn valuation!)
• See our data in action at The Anchor
• Placer.ai in the news
• Video: About Placer for Commercial Real Estate

Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.