Segment Marketing Lead

Key Responsibilities

• Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention
• Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback
• Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth
• Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels
• Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance
• Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

Qualifications

7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs
Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results
Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform
Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments
Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning
Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment
A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required
Tools & Technologies
You do not need to be the day to day operator in every platform, but familiarity with the following will help you partner effectively with channel and analytics teams:
Paid search and paid social platforms, including Google Ads and Meta Ads
CRM, email marketing, and marketing automation platforms
Web analytics, reporting dashboards, and funnel performance tools
SEO, audience research, experimentation, and testing tools

Compensation and Work Arrangement

This is a remote, full-time, exempt position. Actual compensation and bonus will be based on experience, skills, location, and other job related factors.

Why You'll Love Working Here

Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes

Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare

Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation

Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed

We Encourage You to Apply

You may not check every preferred box, and that is okay. If you have led B2C growth work, care deeply about understanding customers, and know how to help teams turn insight into action, we would love to hear from you. We value different career paths, experiences, and perspectives, and we encourage you to apply if this opportunity feels like a meaningful next step.

Our Commitment to Inclusion

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.