Senior Affiliates Manager - Marketing

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.
More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.
We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

Kit's affiliate program has real momentum waiting to be unlocked — and we need someone with the drive and instincts to go unlock it. We're looking for a Senior Affiliate Marketing Manager to build our affiliate program into a profitable, predictable acquisition channel by recruiting the right creator partners, strengthening how we engage and activate them, and building the systems that make the whole thing scale.

This is a full-time IC role ideal for someone who's energized by building genuine relationships with creators, sees untapped potential where others see a broken process, and moves fast to test, learn, and iterate.

You'll report to Christina Lhi, Head of Marketing, and collaborate closely with the marketing team, including our Senior Content Marketing Team Lead, Social Content Marketing Manager, two Product Marketing Managers, Growth Marketing Lead, and Creator Educator. You'll also partner with product and growth teams to improve the creator experience for affiliate-sourced signups.

• First week: Get access to PartnerStack and existing affiliate dashboards. Review current program performance, partner mix, and webinar data. Attend Get-To-Know-You meetings with your marketing teammates and key stakeholders. Begin building relationships with top-performing affiliates.

• First month: Audit the current affiliate program and identify your highest-impact opportunities. Pay particular attention to partner segmentation, recruitment gaps, and where engagement is breaking down. Develop a segmentation framework that goes beyond performance tiers — think by creator type, audience, and channel, so you can build engagement strategies that actually fit how different partners operate. Map out a strategic plan with clear priorities and expected outcomes. Launch 2-3 quick wins to improve partner activation or webinar conversion. Share your initial strategy and recommendations with Christina and the team.

• First six months: Execute your strategic plan and hit quarterly MRR targets from affiliates. Recruit and activate new partners across multiple segments (pro affiliates, media partners, creator partners). Scale the webinar program to drive more qualified leads with better conversion rates. Build AI-powered systems that reduce manual coordination time by at least 50%. Establish clear metrics, dashboards, and a regular working-in-public cadence. . Build a community-first engagement cadence for affiliates — not just promotional emails, but ongoing touchpoints that make partners feel like they're part of something.

• First year: Deliver $1M in new ARR through strategic partner recruitment and program optimization. Scale the webinar program to meaningfully increase its contribution to total affiliate MRR. Diversify the partner mix beyond individual creators to include media partners and AI-first publishers. Continue building documented playbooks and systems that make the program scalable and predictable. Establish Kit's affiliate program as a reliable revenue driver with clear processes others can follow.

Skills

• Partner recruitment and relationship-building across diverse creator types — you know how to find the right people, earn their trust, and give them reasons to stay engaged

• Community building and affiliate engagement — creating ongoing touchpoints, segmented communication, and activation strategies that go beyond "promote this thing"

• Strategic program development with clear prioritization, trade-offs, and ROI modeling

• Funnel optimization across the full affiliate lifecycle — from recruitment through activation, engagement, and long-term retention

• Data analysis and performance optimization using metrics, dashboards, and testing frameworks

• Systems building and process documentation that enables work to scale beyond individual execution

• AI and automation implementation to improve operational efficiency

• PartnerStack fluency is a plus — but not a requirement. Zoe knows the platform well and can get you up to speed quickly.

Experiences

• 7+ years in affiliate, partner, or influencer marketing

• A track record of building or turning around affiliate or partner programs — whether in SaaS, the creator economy, or an adjacent space where relationships and community matter

• Experience recruiting and activating partners. You've done proactive outreach, not just inbound management

• Direct experience building engagement strategies or community programs for a partner or affiliate base

• Experience managing webinar partnership programs that drive measurable leads and revenue

• Success driving significant revenue growth through affiliate partnerships (ideally in a recurring revenue business)

• Working with creators and understanding what motivates them to promote products they believe in

Traits

• Bias toward action — you don't wait to be told where the problems are. You find them, propose solutions, and move. You'd rather run a scrappy experiment than wait for a perfect brief.

• Creator-first instincts — you understand that affiliate success depends on genuinely serving creator needs. You think about what's in it for them, not just what's in it for Kit.

• Community builder — you see affiliates as a community, not a channel. You want to know what they're struggling with, celebrate their wins, and build the kind of relationship that makes them want to promote Kit.

• Systems thinker — you build processes and frameworks that enable programs to scale beyond your individual capacity.

• Data-informed, not data-dependent — you use metrics to identify opportunities and measure success, but you don't let analysis slow down progress.

• You share strategy, progress, challenges, and learnings transparently with your team and stakeholders — including when something isn't working.

• Needing highly structured environments with detailed processes already in place

• Preferring to execute predefined strategies rather than developing and iterating on your own

• Discomfort with ambiguity or making decisions without extensive data

• Working in isolation rather than collaborating openly across teams

We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.

This role includes travel to creator events, industry conferences, and partner meetups. We don't have a set number of trips per year, but a willingness to travel — especially to cities with strong creator communities like New York and Los Angeles — is part of how this role operates

Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($153,000). Level is determined based on experience and our interview process.

• Profit Sharing

• Kit equity

• 401k with a 5% match

• We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna

• $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget

• Individual learning + development budget ($3,500/year)

• Gender affirming benefits

• Childcare benefit up to $3,000 annually

• Twenty (20) days of paid time off during each year of employment

• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

• Ten (10) paid holidays a year

• Two weeks of paid sick time each year, including mental health + well being days

• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

• Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period

• Four-week, paid sabbatical after five years with the team

• Fantastic in-person or virtual retreats with the team twice a year

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

1. A phone screen with our recruiter

2. Hiring manager screen 

3. Take-home assignment

4. A panel interview

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer

We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.

We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.