Senior Analyst, Marketing Analytics Capabilities

Become a part of our caring community and help us put health first
 Become a part of our caring community
Join Humana’s Integrated Marketing Analytics team as a Senior Analyst, Marketing Analytics Capabilities, where you’ll lead efforts to enhance and govern the tools and platforms that power our marketing analytics ecosystem.

Role Responsibilities

As a senior member of the Marketing Analytics Capabilities team, you will lead the development, governance, and adoption of marketing analytics tools that enable deep, strategic insights into campaign performance and business impact. You’ll own a portfolio of solutions, drive platform enhancements, and ensure marketers and analytics teams have access to an industry-leading toolset that supports data-driven decision-making.

Key responsibilities include:

• Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution).
• Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling.
• Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs.
• Support continuous improvement of the analytics ecosystem by identifying gaps, recommending enhancements, and promoting best practices across teams.
• Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders to maximize tool effectiveness and insight generation.

Use your skills to make an impact

Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).   
Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 4+ years of experience in marketing analytics, data platforms, or business intelligence roles.
• Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions.
• Experience selecting, onboarding, and managing third-party vendors for marketing analytics solutions such as identity resolution, audience segmentation, and data enrichment, with a strong understanding of capabilities evaluation, integration planning, and ongoing performance oversight.
• Strong understanding of marketing attribution methodologies, including multi-touch attribution and predictive modeling.
• Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes.

Preferred Qualifications

• Experience working with identity resolution platforms such as LiveRamp, Neustar, or similar vendors, including integration, data onboarding, and match rate optimization.
• Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics, Adobe Audience Manager, and Adobe Campaign.
• Experience supporting or implementing marketing data infrastructure within cloud environments (e.g., Snowflake, Azure, AWS).
• Exposure to healthcare or insurance environments.
• Knowledge of HIPAA and data privacy standards
• Experience with cloud platforms and marketing analytics environments.
• Exposure to data governance and compliance frameworks.

Work at Home Information

To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen

• As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

• If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen.  In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.

• Alert:  Humana values personal identity protection.  Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file.  When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$117,600 - $161,700 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 01-16-2026
About us
 Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.