Senior Demand Generation Marketing Manager

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

Commerce is looking for a Demand Generation Marketing Manager to execute marketing campaigns focused on new merchant acquisition. As a key member of the marketing team, this person must have a passion for leading integrated, omnichannel campaigns; with a results and data-driven mentality.  

Our ideal candidate is a driven, forward-thinking marketer who can quickly gain a deep understanding of our buyers’ journey and turn that into high quality demand.

What You'll Do:

• Lead pipeline creation. Design and execute integrated campaigns that drive qualified pipeline and support revenue targets across key segments

• Drive demand strategy and execution. Build full-funnel demand programs across digital, email, events and content syndication, optimizing across channels and stages

• Continuously optimize for conversion, velocity, and ROI. Use insights to guide future programs and budget decisions.

• Track and measure campaign performance. Leverage data and insights to inform campaign strategy, content, and tactical mix, working cross-functionally to oversee the execution and measurement of programs 

• Bring innovation to the table. Leverage AI, automation, and cutting-edge marketing tools to scale faster, and improve results across programs.

• Use a process of testing to prove hypotheses and recommend performance optimizations

• Build strong relationships with all key stakeholders and broader team

• Cultivate an environment of teamwork, openness, creativity, and continuous improvement

• Collaborate with senior leaders to establish strategic plans and objectives

Who You Are:

• 5+ years of demand generation marketing experience, preferably at a SaaS, ecommerce or other subscription-based company

• Demonstrated success with end-to-end campaign design, rollout, and project management

• Experience in audience analysis, messaging, content and journey mapping, program development, and measurement

• Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix

• Demonstrated ability to create close alignment and collaboration with other teams

• Experience with SalesForce, Marketo, 6Sense, Asana, Confluence 

• Bachelor degree in Marketing, Communications, or similar field preferred

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(Pay Transparency Range: $96,000-$160,000)

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
Commerce does not offer jobs to individuals who do not go through our formal hiring process.
Commerce will never:

• require payment of recruitment fees from candidates;

• request personally identifiable information through unsanctioned websites or applications;

• attempt to solicit money from you as part of the hiring process or as part of an employment offer;

• solicit money to complete visa requirements as part of a job offer.

If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.