Senior Engagement Marketing Manager

Job Description

Role Summary

As a Marketing Automation Senior Manager, you will be responsible for the complete execution of email nurture campaigns, collaborating with various stakeholders and teams. You will lead and coordinate campaign delivery by managing resources, timelines, and quality standards, while ensuring effective use of marketing automation tools such as Marketo. Acting as a trusted advisor and strategic partner, you will work closely with demand generation, field marketing, and customer success teams to provide insights and best practices that optimize email performance and enhance the customer experience. Your role blends hands-on tactical leadership with a focus on delivering efficient, scalable results.

Key Responsibilities

Execution Management & Delivery

• Define strategic goals and execution plans for email nurture programs optimized for customer experience and performance 

• Drive cross‑team priorities, remove blockers, and lay foundations for future nurture programs

• Lead execution of email nurture campaigns, ensuring all campaigns launch on time and meet quality expectations.

• Manage daily workload prioritization, backlog grooming, and task assignments within the team to ensure smooth operational delivery in Asana.

• Monitor campaign flows, deliverables, and milestones; promptly resolve execution issues or escalate risks.

• Maintain strong quality controls including test plans, pre-send reviews, and post-campaign audits.

• Set and maintain scalable operating processes and governance frameworks to maximize efficiency, quality, and compliance in campaign execution.

Marketo Administration & Optimization

• Oversee and participate actively in Marketo system administration and maintenance.

• Develop and implement campaign design and automation patterns using Marketo (lead nurturing, segmentation, scoring).

• Execute A/B testing strategies and analyze results to optimize campaign effectiveness.

• Troubleshoot deliverability, engagement, and performance issues; recommend and apply solutions with the team.

• Ensure regular audits and housekeeping within Marketo to maintain operational health.

Collaboration & Cross-Functional Coordination

• Partner closely with demand generation, content marketing, sales, audience management, and other key stakeholders to align campaign execution with business priorities.

• Facilitate clear communication flows and ensure stakeholder expectations are managed on campaign status and timelines.

• Coordinate with vendors and external partners providing execution support or technology services.

• Ensure team adherence to agreed SLAs and deliverables, escalating and addressing project risks proactively.

• Own customer experience for the email nurture motion, championing improvements driven by data insights and feedback.

Reporting & Continuous Improvement

• Own reporting on campaign execution metrics, timelines, and quality against quarterly plans.

• Leverage data to identify bottlenecks or areas for improving execution efficiency and effectiveness.

• Foster a culture of continuous improvement within the team through lessons learned, process refinement, and training.

• Establish and monitor data-driven quality checks, experimentation cadence (pre/post-mortems), and AI-assisted automation to continuously improve campaign outcomes.

What You’ll Need To Be Successful

Experience & Skills

• 8+ years of experience managing email marketing execution within large or enterprise environments.

• Proven hands-on proficiency with Marketo administration and campaign execution processes.

• Strong expertise in marketing automation best practices (lead nurturing, segmentation, lead scoring).

• Experience designing and executing A/B tests; ability to interpret campaign performance metrics to inform optimizations.

• Excellent organizational and workload management skills, with the ability to juggle multiple campaigns and deadlines.

• Strong collaboration, communication, and stakeholder management skills, with a bias toward proactive issue resolution.

Preferred Qualifications

• Marketo Certified Expert (MCE) preferred.

• Familiarity with ABM platforms (Demandbase, 6sense) and web personalization tools.

• Experience with Google Analytics, UTM tracking, and attribution modeling is an advantage

• Experience working with globally distributed team and stakeholders 

The US annualized base salary range for this position is $160,000.00-$240,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.