Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
How We Build
Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it. We are rebuilding our engineering culture around a simple belief: AI changes everything. How teams are structured, how decisions get made, how fast ideas become working software. Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access. We ship, learn, and iterate fast. When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here. AI tools are as natural to our workflow as an IDE or version control. We are not exploring this, we are living it. Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days. They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones. More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding. We hold ourselves to a higher quality bar because of AI, not in spite of it. We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk.
Our Tech Stack
- Ruby on Rails
- React
- AWS
- Sidekiq
- MySQL
- Redis
- Native iOS and Android
What the Role Is
As a Senior Engineering Manager, BizOps, you’ll lead a team that doesn’t build customer-facing products—you build the engine that runs the business, and use AI to make that engine dramatically faster, smarter, and more scalable.
BizOps Tech is one of the most critical teams at Babylist. You will own the AI-powered systems behind three of our most operationally complex domains: Customer Service, Merchandising, and Health. Across all three, the opportunity is the same—take high-friction, human-intensive operations and redesign them around what AI agents can do today. That means automating the CS workflows that drain your team’s time, so human agents can focus on moments that require real empathy and judgment. It means compressing a product onboarding process that takes weeks of manual Merch work into something that largely runs itself. And it means building the intelligence layer behind Babylist Health—understanding insurance eligibility, routing the right information to the right payers, and getting Babylist paid accurately and on time.
This is not incremental improvement. This is a fundamental rewrite of how the business operates.
You will partner directly with executive leadership and own both the technology and process changes required to make AI agents work in production. You’ll lead a growing team of engineers across multiple sub-domains, with a direct line of sight to meaningful, measurable business impact—and a clear path to expanding the BizOps AI model beyond these initial domains. If you want to be the person who figures out how to run a scaled consumer business on AI agents, this is where you do it.
Who You Are
- 5+ years of engineering management experience, including leading multiple teams or parallel workstreams in high-ambiguity environments
- Hands-on experience building and shipping AI agents or automation systems in production, where real teams rely on them day-to-day
- Strong technical foundation as a former engineer, with experience owning and operating production systems before moving into management
- Proven track record leading through ambiguity, setting direction and establishing standards where none existed
- Experience driving process transformation alongside technical builds, especially in operational or business-critical workflows
- Skilled at partnering with business stakeholders, translating messy, real-world problems into clear technical approaches
- Comfortable working with senior and executive leadership, contributing to roadmap decisions and prioritization
- Thoughtful people leader, with experience coaching engineers at different levels and growing ICs into stronger operators
- You're genuinely excited about what AI can do—not just as a concept, but as something you actively use to rethink systems and workflows. At Babylist, every team uses AI daily, and we're looking for people who lean in.
How You Will Make An Impact
- Own the CS Tech pod end-to-end, including Zendesk, AI assist tooling, chatbot systems, routing logic, and real-time data integrations
- Replace manual CS workflows with AI agents that handle routine interactions, allowing human agents to focus on high-empathy, high-judgment moments
- Lead Merch Ops Tech by automating high-friction workflows across PDP content generation, vendor onboarding, Contentful, and pricing systems
- Reduce time-to-live for new vendor catalogs from weeks to hours through scalable automation and system design
- Build Babylist Health DME systems from the ground up, including insurance eligibility, payer-specific submission logic, and payment workflows
- Design and implement workflows that are natively built for AI, not retrofitted—redefining how work gets done across each domain
- Partner with executive leadership to shape and execute Babylist’s AI transformation strategy across BizOps
- Develop a repeatable AI operating model that can extend beyond CS, Merch, and Health into other parts of the business
- Build and lead a high-ownership engineering team across multiple domains, raising the bar on execution, accountability, and impact
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
USD $226,458 to $271,742
CAD $261,500 to $362,900
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.
Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.
Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page.
Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone.
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Top Skills
Babylist Austin, Texas, USA Office
Austin, TX, United States
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