Senior Go-to-Market Marketing Manager, Americas (IAM)

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Hybrid- Austin, TX

Thales is hiring an experience Senior Go-to-Market Marketing Manager (GTM) supporting our Identity and Access Management (IAM) product covering the United States region to ensure proximity to sales and pipeline impact.

This GTM role operates as a commercial marketing partner to sales, shaping priorities, focusing on key accounts, and ensuring marketing is fully aligned to business objectives. Our GTM role requires strong ownership, requiring end-to-end accountability, cross-functional collaboration, and the ability to translate strategy into outcomes.

Key Areas of Responsibility

• GTM strategy & execution

  • Define and drive go-to-market plans aligned to Americas business priorities (incl. BFSI)

  • Translate global campaigns into focused, account-driven programs

• Pipeline ownership

  • Own marketing contribution to pipeline (creation, acceleration, conversion)

  • Ensure strong funnel performance and coverage across priority accounts

• Sales partnership

  • Act as a day-to-day partner to sales leadership and account teams

  • Co-define target accounts, growth plays, and pipeline priorities

  • Bring clear recommendations on where to invest to drive revenue

• Strategic program leadership

  • Lead and execute end to end high-impact initiatives (executive events, partner-led plays, industry activations)

  • Ensure every program is tied to pipeline outcomes, not just activity

• Cross-functional orchestration

  • Connect product marketing, digital, BDRs, sales, customer teams, and partners

  • Drive alignment and ensure consistent execution across teams

• Customer & partner growth

  • Support and regional land-and-expand strategy across AMS

  • Identify opportunities for upsell, cross-sell, and advocacy at account level

• Performance & insights

  • Track pipeline performance and campaign ROI

  • Provide clear, actionable insights and adjustments

• Team contribution & mentoring

  • Act as a senior voice within the team

  • Support and mentor developing team members

  • Help elevate overall team capabilities and ways of working

Minimum Requirement

• Bachelor’s degree in Business or Marketing or another related field of study or equivalent work experience

• 5- 8 years in B2B marketing, ideally cybersecurity / SaaS

• Strong experience in go-to-market strategy and execution

• Proven track record of driving pipeline and business impact

• Experience working directly with sales leadership

• Commercial mindset with focus on outcomes (not activity)

• Ability to operate across a global, matrix organization

• Understanding Field & Channel Market scope

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community! https://careers.thalesgroup.com/global/en/jointalentcommunity. You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [email protected].

The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC) 122,158.00 - 217,823.00 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.

(For Internal candidate, if you need more information, please raise HR request through MyThales)

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program