Lead intelligence and revenue optimization through advanced forecasting, statistical modeling, scenario analysis, lead inventory allocation, yield optimization, KPI development, and executive reporting. Partner with Product, Technology, Pricing, and Engineering teams to implement data-driven allocation rules and improve lead delivery, conversion, revenue, and client experience across a national marketplace.
Description
About the Role
The Data Science & Analytics organization at Realtor.com is looking for a Senior Data Analyst to join our team as a strategic partner supporting Lead Intelligence & Revenue Optimization. This role will provide strategic insights and data driven guidance to support the creation of a unified engine that strategically supports the full lifecycle of a lead—optimizing lead generation and inventory allocation to maximize organizational yield and client satisfaction.
As a Senior Data Analyst, you will not just report data; you will be a key analytical engine driving our revenue management strategy. You will work at the intersection of supply quality and demand yield, using data to drive precise decisioning for geo-targeted marketing and smart inventory management.
Top Reasons to Apply:
- High-Impact Marketplace Optimization: You will directly influence revenue routing and inventory yield strategies across a massive, national two-sided marketplace.
- Full Ownership of Next-Gen Data Layers: Transition V1 builds from external vendors into internal hands, taking full ownership of our predictive close models and Lead-To-Transact pipeline.
- Complex Data Problem Solving: Uncover non-obvious revenue streams, such as identifying low-priority land-listing leads that actually convert into high-value single-family home transactions.
- Direct Stakeholder & Executive Visibility: Partner directly with Product, Tech, Pricing, and Engineering teams to transform complex statistical insights into executive dashboards and automated allocation rules.
What You’ll Do
- Lead Intelligence Strategy & Support: Act as the primary analytical partner for the Lead Intelligence initiative, helping to define and align lead inventory allocation and optimization across all geographies.
- Advanced Forecasting & Modeling: Evolve and improve sophisticated forecasting models for lead delivery and sales pipeline. You will perform scenario analysis to maximize outcomes while optimizing the consumer and client experience.
- Inventory & Yield Optimization: Conduct deep-dive analyses to identify and prioritize high-value leads by geography and intent signal. Use these insights to recommend rules-based allocation strategies that optimize yield.
- Impact Simulation: Simulate and report on the knock-on effects of changes to product eligibility and allocation rules across various business units.
- KPI Development & Monitoring: Track and forecast lead delivery for operational planning, building new KPIs to measure the success of lead outcomes and revenue optimization.
- Cross-Functional Partnership: Collaborate with Product, Tech, Pricing, and Client Engineering teams to ensure the standardized implementation of rules across the RDC ecosystem.
What You’ll Bring - Education & Experience: Bachelor’s Degree in Business Analytics, Math, Economics, or a related field, with 5+ years of experience analyzing data to answer critical business questions. Master’s Degree with 3+ years of experience or PhD also eligible.
- Technical Mastery: Advanced knowledge of SQL is required. Proficiency in Python or R is a plus for building sophisticated optimization models.
- Data Visualization: Experience with tools like Tableau, Shiny, or Streamlit to create impactful data stories for executive stakeholders.
- Analytical Rigor: Strong understanding of experimentation and statistics (e.g., hypothesis testing, regression analysis, and statistical modeling) to analyze lead and feature-level performance. Experience with modeling and simulation capabilities preferred.
- Cloud Platforms: Experience working within cloud-based environments such as AWS and Snowflake.
- Strategic Thinking: Ability to handle operational complexity and move from “what” the data says to “why” it is moving, enabling data-driven decisioning for the entire organization.
- Agility: Comfort working in a highly agile, intensely iterative environment where you must manage multiple priorities and ambiguous concepts.
How We Work:
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our Austin headquarters, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
How We Reward You:
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Realtor.com Austin, Texas, USA Office
Our office is located in the vibrant east side of I-35, adjacent to downtown Austin, offering a prime, easily accessible location. We prioritize both productivity and comfort, with modern sit/stand desks and complimentary cold brew available to fuel your day.
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