Senior Manager, AI Discoverability

This role is based at one of our corporate offices in Dallas, TX or McLean, VA

This is your chance to be part of Hilton's Global Search & Discoverability (GSD) team and help shape how travelers find, evaluate, and choose our brands. As the Senior Manager, AI Discoverability, you will help Hilton strengthen its presence across traditional search, AI-powered discovery, and new agentic experiences. Reporting to the Director of Global Search & Discoverability, you will connect performance insights, new opportunities, and enterprise priorities to help the team move from ideas to meaningful, scalable action.

What you'll do during a typical day:

• Lead Hilton's strategic relationship with our AI measurement partner, turning audits, trends, and recommendations into prioritized opportunities.
• Partner with the Director of Global Search & Discoverability and analytics teams to evolve how we measure and tell the story of AI visibility, search performance, referrals, customer journeys, and bookings.
• Identify ways to make AI visibility insights more accessible and applicable at scale, including dashboards, self-service capabilities, and automation.
• Bring together content, technical, and local search expertise to shape opportunities in agentic discovery, local, and broader discoverability work, helping move ideas from initial testing toward broader adoption.

How you'll collaborate with others:

• Work with the Director of Global Search & Discoverability and Senior Managers to connect their expertise to shared discoverability priorities.
• Partner with analytics teams, with our AI measurement partner, and the Discoverability agency of record to interpret performance, strengthen measurement, and identify opportunities across priority topics and markets.
• Engage Product, Technology, Content, Communications, Social, Loyalty, and regional teams to shape solutions and advance shared priorities.

Deliverables you'll take ownership of:

• An evolving AI discoverability measurement approach that connects visibility, referrals, search performance, and booking outcomes where measurement permits, supported by clear performance narratives and recommendations.
• Recommendations and solution concepts that help Hilton scale access to AI visibility insights and prepare for agentic discovery and booking journeys.

You have these minimum qualifications:

• Seven (7) or more years of experience in digital marketing, search, SEO, analytics, marketing strategy, AI discoverability, or a related field, including experience leading complex projects.
• Measurement skills, with experience interpreting performance data and turning findings into clear outcomes and recommendations.
• Experience in search or digital discoverability, including working knowledge of technical concepts that affect discoverability and the skill to engage Product and Engineering partners.
• Experience with Adobe Analytics and SEO, AI visibility measurement, and digital reporting platforms.
• Experience developing concise, accurate, executive-ready presentations and written points of view from complex or evolving information.
• Experience influencing partners and senior team members in a matrixed organization, including the experience to constructively challenge assumptions.
• Willing to work a hybrid schedule in Dallas, TX or McLean, VA, three days per week in office.

It would be useful if you have:

• Experience in hospitality, travel, loyalty, or another global, multi-brand organization.
• Familiarity with how large language models and agentic experiences are shaping travel discovery.
• Exposure to scalable content models, structured data, or automation in digital marketing.
• Experience partnering with agencies, technology providers, or regional teams to grow enterprise-wide digital programs.

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $110,000 – $145,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.