Senior Manager - Social Media Analytics and Operations

Team Name:

Job Title:Senior Manager - Social Media Analytics and Operations

Requisition ID:R026719

Job Description:

Job Title: Senior Manager - Social Media Analytics and Operations 

Reporting To:   Senior Director of Social Media, Gaming - Xbox 

Department: Xbox Marketing and Sales  

Location: Remote

Your Platform  

Activision Blizzard, Inc. connects and engages the world through epic entertainment. A member of the Fortune 500 and S&P 500, Activision Blizzard is a leading interactive entertainment company. We delight hundreds of millions of monthly active users around the world through franchises including Activision’s Call of Duty®, Spyro®, and Crash Bandicoot™, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Bubble Witch™, and Farm Heroes™. Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world.  The job is located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience.  

Your Mission 

The Senior Manager - Social Media Analytics and Operations is a unique role where you will influence social media measurement strategy across some of the largest brands in video games. In this multi-function role, you will lead the analytics and data operations for the Xbox social media team, while also supporting analytics and social operations teams across Activision, Blizzard, and King.  

This individual will work closely with Xbox social media leads and agency partners to develop the data pipelines, processes, and insights that improve our ability to reach and engage players worldwide. In addition, this individual will manage relationships with key technology/platform providers, and they will provide infrastructure support for social media leads across Activision, Blizzard Entertainment, and King. 

This position reports directly to the head of Xbox’s media and social team. 

This role will have the following responsibilities: 

• Xbox: 

  • Operate a best-in-class organic social media measurement program that enables Xbox’s social media content, delivered by nearly 200 social media accounts, to break through with key audiences. 

  • Lead Xbox’s annual forecasting and recurring/ad-hoc performance reporting in partnership with social media leads and agencies. 

  • Oversee reporting and insights developed by agencies to ensure consistency and clear insights. 

  • Communicate performance and operational updates with leaders and other stakeholders to build support for initiatives, drive operational alignment, and share information across matrixed teams. 

  • Serve as a Sprinklr subject matter expert and administrator for Xbox’s deployment to support international publishing and analytics operations, including maintaining accurate and reliable data pipelines. 

  • Work with other analytics leads across Xbox’s Marketing and Sales organization. 

• Activision/Blizzard/King (“ABK”): 

  • Partner with analytics leads from ABK to maintain alignment with Xbox on measurement practices. 

  • Deliver integrated performance reporting for key organization-wide initiatives. 

  • Serve as a Sprinklr subject matter expert and administrator for ABK’s deployment. 

  • Develop regular success roadmaps and manage relationships between Sprinklr and key ABK stakeholders. 

  • Lead regular meetings with stakeholders from ABK to identify goals, advance projects, and communicate critical information. 

Player Profile 

The successful candidate will have demonstrated success in developing insights that drive impact across a large social media footprint, and in managing enterprise-level social media software across large organizations. They have the proven ability to distill complex information into clear concepts. They are highly entrepreneurial, showing an ability to identify opportunities and execute plans to capitalize on them. They are equally comfortable providing strategic direction as they are having a service-oriented mindset to support the needs of others. 

Requirements: 

• At least 7 years of in-house or agency social media analytics and/or operations experience. Experience in gaming or entertainment preferred. 

• Deep familiarity with major social platforms and their algorithms, trends, and best practice, including expertise using native social media analytics platforms (Facebook Business Manager, TikTok Studio, etc.) 

• Ability to benchmark performance against competitors and industry standards. 

• Experience presenting insights to cross-functional teams (marketing, comms, product, leadership). 

• Expert-level knowledge of Sprinklr Social and Sprinklr Insights modules required; knowledge of Sprinklr Marketing. 

• Experience developing and implementing project plans, including setting clear goals, timelines, and incorporating stakeholder feedback. 

• Strong command of data analysis tools like Excel, Google Sheets, or BI platforms (Tableau, Power BI, Looker). 

• Ability to interpret quantitative and qualitative data and translate it into actionable insights. 

• Curiosity and a proactive mindset toward testing and experimentation. 

• Outstanding organization and project management skills, with ability to see big picture and have attention to meticulous detail. 

• Exceptional written and oral communication skills. 

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.