The Senior Marketing Lead will manage AptDeco's marketing operations, focusing on campaigns, content strategy, social media, and growth. Responsibilities include executing marketing campaigns, optimizing channels, partnering with influencers, and analyzing performance metrics to drive growth and brand awareness.
AptDeco was founded to fix a problem everyone knows: buying and selling used furniture has always been messy and inconvenient. We’ve built a trusted marketplace and a logistics network unlike anything in the industry to make the entire experience seamless. Now, as we scale across the country, we’re looking for builders and operators eager to shape something new at a pivotal moment. If you’re driven by impact and energized by fast growth, you’ll fit right in.
AptDeco has built a strong marketing foundation, with several channels already performing well. As we scale nationally, we’re looking for a senior, hands-on marketing operator to help us sharpen what’s working, introduce new growth ideas, and elevate how brand and performance work together.
This role is ideal for someone who has helped scale a consumer or marketplace business and is excited to both execute day-to-day marketing and think strategically about how to drive the next phase of growth. You’ll own campaigns end-to-end, experiment with new channels and formats, and bring fresh thinking — while building on the foundation already in place.
The Senior Marketing Lead will own AptDeco’s day-to-day marketing operations, with a strong focus on content strategy, social media, influencer partnerships, and growth experimentation. You’ll be responsible for building and executing campaigns across multiple channels, managing creators, analyzing performance, and helping shape our brand voice across the customer journey.
You are equal parts creative storyteller and data-driven marketer, comfortable rolling up your sleeves to execute while also thinking strategically about how all the pieces connect. You’re scrappy, resourceful, and hands-on—someone who thrives in a lean environment and embraces the challenge of creating outsized impact. This is not a “corporate” role; it’s for someone who is nimble, loves the agile nature of start ups and wants to use their know how and creativity to do something different.
Execution, Optimization & Expansion
- Own end-to-end execution of growth and brand campaigns across social, content, creators, and experimentation
- Optimize and scale existing high-performing channels while testing new formats and ideas
- Translate strategic direction into clear briefs, timelines, and measurable outcomes
- Partner closely with the CMO to pressure-test ideas and prioritize opportunities
Campaign Strategy & Execution
- Plan and manage end-to-end marketing campaigns that drive brand awareness, conversions and/or tell the story of the brand.
- Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content.
- Build project plans, timelines, and briefs in collaboration with cross-functional teams.
- Own the overall content strategy: what messages, formats, and stories we share—and on which channels.
- Oversee the social media calendar and collaborate with in-house or freelance creators to produce high-impact content for TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, Substack, etc
- Ensure content is aligned with brand voice, marketplace positioning, and business priorities.
- Monitor trends and adapt content to keep AptDeco culturally relevant.
- Build and manage influencer programs that support acquisition and brand awareness.
- Identify, negotiate, and onboard creators; coordinate briefs and deliverables.
- Track performance, optimize partnerships, and scale what works.
- Test new channels (UGC, podcasts, affiliates, partnerships, new social platforms).
- Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement.
- Collaborate with paid media partners or internal teams to align content with performance goals.
- Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns.
- Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities.
- Recommend data-backed improvements to enhance reach, efficiency, and ROI.
- You'll work closely with the CMO, Performance Marketer, Graphic Designer and Marketing Campaign Assistant
- Partner with Product, Operations, Engineering and Customer Support teams to understand customer needs and translate them into effective messaging.
- A proactive problem-solver who owns projects end-to-end
- A creative marketer who understands social-first storytelling
- Analytical and comfortable interpreting data to drive decisions
- Highly organized with strong project management skills
- Excited about marketplaces, commerce, sustainability, logistics, and/or interior design
- Comfortable in a fast-paced, scrappy, startup environment
You’ll have meaningful autonomy to bring new ideas and challenge how things are done — with the expectation that strong existing channels and learnings are respected, improved, and built upon. Success in this role means knowing when to innovate, when to iterate, and when to double down.
- A track record and experience with achieving significant impact is a must
- 7+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing
- Ability to thrive in a fast-paced, entrepreneurial environment with a bias for action
- Experience managing social channels and/or working with influencers
- Strong understanding of short-form video and creator ecosystems
- Ability to analyze and report on marketing performance metrics
- Excellent written and verbal communication skills
- Experience with tools like Meta/TikTok platforms, CRM/email tools, and project management systems
- Strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers.
- Experience working with Influencers
- Marketplace or e-commerce experience is a plus
- Startup experience is a huge plus
- Play a pivotal role in shaping a brand that is redefining furniture resale and sustainable living.
- Opportunity to create work that drives cultural relevance and tangible business impact.
- Join a passionate, mission-driven team dedicated to making furniture buying and selling easier, safer, and greener.
The base pay range for this role is $110,000 – $150,000 per year.
Top Skills
CRM
Email Tools
Meta
Project Management Systems
Tiktok
Similar Jobs
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
As a Full Stack Software Engineer, you will develop tools for cloud management, build APIs and UIs, and maintain cloud systems.
Top Skills:
AWSCi/CdCloudFormationGoGrpcJavaScriptKubernetesLinuxReactRestful ApisTerraformTypescript
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Lead AI-driven insights and predictive analytics for enterprise business applications through data manipulation and visualization, enhancing revenue forecasting and automation.
Top Skills:
AWSAzureGCPPythonRSnowflakeSQLTableau
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Lead and manage a federal civilian sales team to drive cybersecurity product sales across the assigned region by developing account strategies, building executive relationships, managing pipeline/forecasting, leveraging partners, and closing deals to exceed revenue targets.
Top Skills:
CdmClarityCloudCybersecurityGsaSaaSSalesforceSewp
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
