Senior Marketing Specialist, Demand Generation

About Us:

BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.

 

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

 

Job Description:

The Senior Marketing Specialist, Demand Generation ensures the seamless execution and optimization of global marketing programs that generate leads, nurture prospects, and drive pipeline growth for BW Packaging. Bringing depth of experience to marketing execution, this role is relied upon to manage campaign workflows, maintain data integrity, and ensure that programs launch on time, on brand, and with measurable results.

As an experienced executor, the Senior Specialist is trusted to handle complexity, anticipate operational needs, and collaborate across teams to keep campaigns running smoothly. This position plays a critical role in turning marketing plans into consistent, reliable outputs that contribute directly to commercial success.

 

What You'll Do:

Campaign Strategy & Execution

• Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact. 

• Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).

• Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.

• Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.

Operational Excellence

• Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems

• Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement.

• Ensure campaign deliverables meet brand and compliance standards across all touchpoints.

• Maintain clean processes for campaign setup, lead routing, and documentation.

Business Development/Prospecting/Inside Sales Programs

• Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers.

• Ensure leads are routed to sales execs in D365 and followed up with in a timely manner.

• Track KPIs and discuss any continuous improvement initiatives to deliver optimal results. 

Collaboration & Support

• Partner with Sales, Brand, Content, and Product Marketing teams to align campaign execution with messaging priorities.

• Support global and regional teams by adapting delivery for local requirements while maintaining consistency.

• Work closely with SEO agency to ensure campaign tracking and measurement are reliable and actionable.

• Provide operational guidance and marketing expertise to teammates and cross- functional stakeholders.

• Serve as a role model for colleagues, sharing best practices and reinforcing standards of campaign delivery and marketing execution.

What you'll Bring:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience).

• Demonstrated success in executing marketing campaigns across multiple digital and offline channels.

• Proficiency with CRM and marketing automation platforms, preferably Hubspot and Microsoft CRM.

• Strong organizational skills with proven ability to manage multiple priorities and deadlines.

• Clear written and verbal communication skills with attention to detail.

• Experience in B2B or industrial/manufacturing environments is a plus.

• Flexibility to adapt to evolving priorities and business needs.

Why Join Barry-Wehmiller?

Come be part of a team that values people, innovation, and excellence. You'll have the opportunity to make a real impact on our workplace culture while developing your skills in a dynamic, supportive environment. We offer a competitive compensation package, including a strong base salary and a performance-based commission structure. The approximate pay range for this position is $85K - $125K base salary + bonus potential which may vary based on performance. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.  If your experience is close to what you see listed here, please still consider applying.  We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions.  Please let us know if you require reasonable accommodations during the interview process. ​

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

 

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

Packaging Platform Corporate