Senior Media Strategist

Description

About Us:

Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and ecommerce which includes a range of consumer products.

Job Summary: 

As a Senior Media Strategist, you will play a crucial role in planning and executing paid media campaigns to achieve our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns.

Responsibilities:

Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand campaign objectives and target audience.
• Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
• Identify key performance indicators (KPIs) and campaign milestones.

Campaign Execution:

• Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Develop ad creatives, including ad copy, images, videos, and landing pages.
• Implement audience targeting and segmentation strategies.

Performance Analysis and Optimization:

• Monitor and analyze campaign performance using analytics tools and performance dashboards.
• Identify trends and insights, providing recommendations for optimization.
• Conduct A/B testing, ad group restructuring, and other optimization techniques.

Budget Management:

• Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
• Provide recommendations for budget adjustments based on performance data.

Audience Research and Segmentation:

• Conduct audience research to understand target demographics and behaviors.
• Create and refine audience segments to maximize ad relevance and performance.
• Implement retargeting and lookalike audience strategies.

Competitive Analysis:

• Analyze competitors' paid media strategies to identify opportunities and trends.
• Stay informed about industry developments and emerging advertising technologies.

Reporting and Communication:

• Generate regular reports to track KPIs and campaign effectiveness.
• Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
• Address client queries and concerns promptly.

[Future State] Directly manage media strategists to own account execution and client communication.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• 3+ years of agency experience in digital strategy.
• A deep understanding of Google Ads, Meta & Programmatic.
• Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus.
• Hands-on experience with DSPs such as StackAdapt
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Creative thinking and ability to develop compelling ad content.
• Proficiency in digital advertising and social media management platforms.
• Familiarity with SEO (Search Engine Optimization) is a plus.
• Familiarity with web analytics tools like Google Analytics.

Benefits

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
• Total Compensation for this role is $85,000 - $98,000

How to Apply:

If you're ready to take your Paid Media career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.