Manage and optimize B2B paid social campaigns across LinkedIn, Meta, and Reddit. Responsibilities include campaign execution, budget and bid management, audience and creative testing, conversion tracking, performance reporting, and strategic recommendations supporting demand generation and pipeline goals. Collaborate with Demand Generation, Creative, and Web teams while monitoring platform trends and identifying optimization opportunities.
We are looking for an experienced, hands-on Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for an established B2B technology company.
You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.
Responsibilities- Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
- Monitor campaign performance, budgets, pacing and bid strategies.
- Build and launch campaigns using creative and copy supplied by internal teams.
- Continuously test and optimise audiences, targeting, placements and creative.
- Identify opportunities to improve campaign efficiency and performance.
- Support conversion tracking, measurement and reporting.
- Recommend paid social strategies that support broader demand generation and pipeline goals.
- Collaborate with internal Demand Generation, Creative and Web teams.
- Proactively share platform trends, insights and optimisation opportunities.
Requirements
- Strong hands-on experience in B2B SaaS or B2B technology paid social.
- Deep expertise in LinkedIn Ads and Meta Ads.
- Experience managing meaningful paid media budgets.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Strong analytical and campaign optimisation skills.
- Ability to work independently while communicating proactively with stakeholders.
- Experience with Reddit Ads is highly desirable.
- Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.
This is a hands-on paid social roleand does not include paid search responsibilities.
Similar Jobs
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Investigates and processes commercial insurance claims, determines policy coverage, assesses damages and losses, establishes reserves, negotiates settlements, documents claim activity, and identifies potential fraud or subrogation. The role involves frequent communication with insureds, claimants, agents, and internal teams, along with coordination across appraisal, subrogation, and investigative units. It is hybrid, with office attendance twice monthly for eligible employees near designated locations.
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Leads data strategy for MetLife’s Group Benefits business by connecting business and Data & Analytics teams, establishing shared definitions, resolving ownership gaps, and improving governance and quality. The role leads Data Councils, supports Agile Release Trains, removes data-related blockers, and strengthens data foundations for decision-making, service delivery, analytics, and AI initiatives.
Top Skills:
Agile Release Trains (Arts)AIAnalyticsData GovernanceData Quality
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Performs daily accounting functions supporting incoming and outgoing funds, including wire processing, disbursements, misdirected money, suspense reconciliations, and cash reconciliations. Analyzes financial transactions, maintains general ledger accounts, investigates discrepancies, resolves reconciliation exceptions, and improves accounting processes, controls, and compliance. Partners collaboratively across teams to ensure accurate financial records and reliable customer and business fund operations.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
