Senior Product Manager, Growth and Adoption (Dashboard)

Available Locations: Atlanta, US, Austin, US, Denver, US, New York, US, Seattle, US, Toronto, Canada, Washington DC, US, Lisbon, Portugal, London, UK
About the role
Cloudflare's dashboard is the gateway to our mission of building a better Internet. As the Senior Product Manager for Growth and Adoption, you will lead the charge in defining the "Aha" moment for every user-from individual developers to Fortune 500 enterprises. Your goal is to move users from "idea" to "deployed product" in a single, seamless workflow.
This is an AI-first role where you are expected to do the majority of your work-prototyping, bug fixing, and building-leveraging AI coding agents to achieve maximum velocity. You will focus on the end-to-end user experience (UX) and optimize for high-velocity learning with the goal of showing users the magic of Cloudflare ASAP to drive long-term retention.
This role sits on the platform product team.
Problems you may face:

• The "Aha" Moment: How do we shorten the path from sign-up to a user's first successful deployment across dozens of complex use cases?
• Natural Language UX: To what extent do we transition the dashboard from a traditional UI to a natural language interface where users can manage their entire infrastructure via a chatbot? And how do we do that?
• AI-Driven Velocity: How do you use AI agents to prototype and ship experiments faster than traditional development cycles while maintaining the "elegance of implementation" and high craft standards?
• How can the dashboard provide individual product teams at Cloudflare with a powerful canvas to deliver world-class experiences? Can we maintain a tech stack and common design language that empowers teams to build great experiences rather than constrain them?
• Human Connection: As you automate tedious tasks with AI, how will you use that saved time to connect deeper with our customers on Discord, X, and in person to understand their evolving challenges?

Key Competencies:

• AI-first + world-class execution: You start every task with AI tools. You are comfortable feeding error logs into agents, building your own internal tools, and acting as a "serious reviewer" for AI-generated code and content.
• A/B experimentation & high-velocity learnings: You thrive on A/B testing and rapid prototyping. You use data-informed decisions to iterate on onboarding flows, constantly measuring impact on customer retention and adoption metrics.
• UX mastery: You prioritize how it works over how it looks. You are committed to ending "shipping the org chart" and instead building workflows centered on user intent.
• Technical taste & discretion: You understand that while AI can build quickly, you ensure every feature shipped is elegant and actually solves a customer problem. Have world-class UX sense and a high bar for craft. Define and communicate the vision and strategic direction for the Cloudflare customer experience.
• Roadmap prioritization: Develop and maintain a product roadmap that balances short-term dashboard improvements with projects that contribute to the long-term strategic vision
• Cross-functional partnership: Collaborate with engineering, product design, and context experience design to draft and review product requirement documents, design specs, and engineering specs. Also, partner with marketing, sales, customer support, business intelligence, and other cross-functional teams to ensure successful product launches, user adoption, and experiment analysis

Bonus Points:

• Coding Proficiency: You are comfortable using coding agents (like OpenCode) to build functional prototypes or fix bugs yourself, rather than just documenting them in tickets.
• Data Fluency: You can build your own dashboards and run your own SQL; you don't wait for an analyst to tell you if an experiment was successful.
• Codex Contributor: Experience or interest in contributing to an Engineering Codex that defines the best practices used to train our internal coding agents
• UX chops: Understanding the modern UX stack with enough fidelity to hold your own with engineers will be highly beneficial. An engineering background would be helpful. An alternate source of credibility on this front might come from having developed a web property yourself.
• Data-fluency: There is no team of analysts at Cloudflare. Can you work directly with data yourself to build confidence in your views and can you use that same data to persuade others?
• At Cloudflare it's pretty helpful to understand how the Internet really works at layers 2 through 7. If you don't have this, be prepared to speak with mastery about another realm of similar complexity.

Compensation
Compensation may vary based on location and level. This role is eligible to participate in Cloudflare's equity (RSU) program.

• New York, Seattle, & Washington D.C. estimated salary: $172,000 - $237,000 (Senior Level)
• Austin & Colorado estimated salary: $156,000 - $215,000 (Senior Level)

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave