Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
What You'll Do
As Senior PM for Developer Ecosystems, you'll play a critical role in driving our ecosystem strategy across four key areas:
Ecosystem Strategy & Vision
Working in close partnership with Boulevard's Partnerships team, you'll help define the ecosystem strategy — who we build for, where we play, and how we grow. Your work will deeply influence the build-vs-partner framework: when Boulevard builds a capability as a core product feature, when we enable a third-party developer, and when a strategic partnership is the right answer. This shapes not just the integration roadmap, but what Boulevard builds internally. You'll play a key role in driving alignment with executive stakeholders on where the ecosystem goes next.
Partner & Integration Experience
You'll own Boulevard's integration portfolio end-to-end — from the 1st party integrations that businesses depend on today (Shopify, QuickBooks, etc) to the developer platform and partnerships that expand what Boulevard can deliver tomorrow. From developer onboarding to ongoing partnership, you'll shape how integrations create compounding value for self-care businesses.
MCP & AI Connectivity
Own Boulevard's MCP strategy — how external AI agents and systems interact with Boulevard on behalf of businesses and clients. Define where we play, what we expose, and how we turn this into a differentiator.
Define and Measure Success
Define what good looks like — developer adoption, integration usage, partner-driven revenue impact — and use those signals to continuously define and refine the vision and roadmap.
What You'll Bring
- Platform PM experience: 5+ years in product management, with significant time owning developer-facing products — APIs, developer portals, or similar
- Ecosystem strategy depth: You've contributed to building or scaling a developer ecosystem and have a point of view on how ecosystems grow — how to sequence partner investment, where API monetization fits into a platform strategy, and how the dynamics shift as an ecosystem matures
- Build vs. partner judgment: You have a framework for when to build in-house, when to enable third-party developers, and when a strategic partnership is the right answer — and a track record of applying it consistently under pressure
- Technical fluency: You can discuss API design, webhook architecture, and MCP without engineers translating for you
- Partnership collaboration: You've worked in close, shared-accountability relationships with a Partnerships or BD team — collaborating on roadmap priorities, navigating co-development tradeoffs, and building the product frameworks that make partner relationships scalable
- Executive communication: This space is new to Boulevard and requires ongoing alignment up and across the org. You communicate complex technical tradeoffs clearly to cross-functional stakeholders, including leadership, and can connect developer platform work to broader company priorities
- First-principles thinking: You're energized by ambiguity and have demonstrated examples of bringing clarity and structure to spaces that are still taking shape
Preferred
- Fluency with AI tools as part of your own practice — using them to accelerate discovery, sharpen tradeoff analysis, or communicate complex decisions
- Experience in vertical SaaS, services-industry platforms, or multi-tenant B2B environments
Why This Role Matters
Boulevard is at an inflection point — going upmarket, investing in AI, and scaling toward a much larger ambition. Every growth vector depends on a platform that external developers, partners, and AI agents can build on. That platform doesn't fully exist yet.
This is a rare opportunity to step into a high-leverage role at a well-funded company with clear market leadership — and shape an ecosystem that is still early enough to define. What you build in the next 12–24 months will shape Boulevard's extensibility for years to come.
How We Will Take Care Of You
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $129,000 - $161,300 per year. For all other U.S. locations, the anticipated base salary range is $113,400 - $155,900 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
Our business is deeply immersed in an industry that’s centered around helping people feel their best, so we know that taking care of yourself isn’t selfish; it’s essential. That’s why our culture pairs high standards with genuine care. We don't glorify burnout or wear ‘always on’ as a badge of honor. Instead, we’ve created benefits designed to support you inside and outside of work, so you can bring your best self to both.
Here’s how we support you:
- Competitive base pay and performance bonus eligibility because you deserve to be rewarded for your impact.
- Equity participation for all full-time employees because we believe the people helping build Boulevard should share in our long-term success.
- Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage to help take care of you and your loved ones.
- An annual $1,200 HSA employer contribution for eligible plans to help support healthcare costs and future planning.
- 100% covered dental, vision, life, and disability insurance, ensuring you stay healthy, protected, and ready for whatever life brings.
- 12 weeks of fully paid U.S. parental leave supporting all new parents equally as they take the time to bond, adjust, and be present when welcoming a new family member.
- Flexible paid time off, plus 10 U.S. company holidays, where you are encouraged to rest, recharge, and take the time you need, guilt-free.
- Fully remote with support, including a $200 home office setup allowance and a $50 monthly WFH reimbursement so your workspace is set up for success.
- $200 quarterly Boulevard Bucks to prioritize your well-being and stay connected to the industry we serve.
- And other perks like One Medical membership and Employee Assistant Program.
To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice.
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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