Senior Product Manager - Digital Growth

You will be a key driver of revenue growth at Dutchie, responsible for optimizing the customer-facing checkout experience across all ordering channels (Hub, Ecomm, Kiosk, and Mobile App). This is a high-impact role within our Digital Shopping team, which oversees the shopping experience across all digital channels (e-commerce, mobile, and kiosk), digital payments, and loyalty solutions. 

This role is incredibly exciting and has high visibility, with frequent opportunities to work directly with the C-suite of Dutchie. You will be working in the two fastest-growing areas of our business—Payments and Loyalty—creating a high demand but very high reward working environment.

• Create a Best-in-Class Checkout Experience: Define and execute a vision for the checkout experience that is frictionless, innovative, and sets the bar for digital shopping standards.
• Increase Checkout Conversion: Own the late-stage product experience across all channels to minimize cart abandonment and maximize purchase completion.
• Maximize Loyalty & Rewards Value: Drive loyalty signups, clearly demonstrate the value of loyalty to users, and drive them to redeem as many rewards and loyalty points as possible.
• Increase Payments Share of Wallet: Drive adoption of our Pay by Bank product and integrate seamless cashless payment options into every digital ordering workflow.
• Increase Average Order Value: Leverage our personalization engine to implement cart toppers, gamified deals, and discounts within the checkout flow to boost cart size.
• Maximize Logged-In Shopping Rate: Drive users to create accounts and log in throughout the shopping funnel to maximize the logged-in shopping rate.

• Develop, sell, and execute a roadmap of innovative bank payment experiences across all digital ordering channels to truly revolutionize the way consumers pay for cannabis orders.
• Maximize the value of loyalty by integrating sign-up and redemption flows directly into the checkout experience.
• Conduct in-depth user research and analysis to identify friction points and opportunities for improvement in the checkout process.
• Be the single-threaded owner for key performance indicators (KPIs) related to checkout conversion, payments share of wallet, average order value, and logged-in shopping rate.
• Collaborate closely with design, engineering, marketing, and data teams to implement and iterate on checkout features and enhancements.
• Work cross functionally with product and design teams across the Dutchie suite to optimize the in-store and online shopping experience.
• Be the subject matter expert on industry trends and best practices in e-commerce and payments to inform product strategy.

• 5+ years of experience in product management, with a proven track record of driving revenue growth through checkout optimization.
• Experience with consumer shopping experiences and a track record of building and optimizing them.
• Experience with payment processing and a deep understanding of the payment ecosystem.
• 3+ years of experience in A/B testing various user experiences to optimize key metrics (Add-to-Cart Rate, Checkout Rate, Login Rate, AOV, Share of Wallet, etc.).
• Deeply analytical and data-driven decision-making experience, including SQL proficiency.
• Experience leveraging latest AI technologies to accelerate the product development cycle.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, demonstrating deep empathy for stakeholders and users.
• Ideal Candidate Has: Experience with ACH Processing and bank payment experiences.

We are targeting a starting salary of $149,000 - $201,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days