Senior Product Manager, Market Strategy for Lien Solutions

Wolters Kluwer Lien Solutions division provides lenders with critical analysis of their lien portfolios, UCC documents and actionable intelligence reports, so they gain the information they need to safeguard against default risk, speed decisioning and help maintain compliance.

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As a Senior Product Manager, Market Strategy, you will manage a highly profitable and growing suite of commercial lending solutions. The solutions serve financial institutions and other commercial lenders to manage their risk, compliance and efficiency in their commercial lending operations. The goal is to grow this business both by building new service offerings for existing customers as well as penetrating new market segments by packaging current offerings for segment-specific needs.

In this role you will report to the Director, Product Management and work a hybrid schedule (two days in office, three days from your remote home office).
What You’ll Do:
You will assist with optimizing current product offerings, leveraging new product opportunities to enhance existing service offerings, evaluating options for new solutions sets for customers and strategically operationalizing those, strengthening underperforming customer segments, identifying and pursuing new customer segments, collaborating with marketing to develop appropriate marketing and communications to powerfully articulate the value proposition to the market, and ensuring the sales and service teams are fully prepared to properly represent the brand while strengthening relationships with customers so that Wolters Kluwer is reliably perceived as the provider of choice.

Responsibilities:

Product Life Cycle:

• Become a product expert:  Direct the product’s lifecycle, from the launch and introduction stage, through the growth and maturity stages, and as the product reaches saturation and then decline stage.  Monitor, analyze, and manage current product performance against business objectives and make recommendations for improvement and drive business performance. Use your product expertise to support sales efforts with product highlights and sales strategies.

• Know the customer:  Own and drive the overall customer experience by partnering with sales and IT functional leads to deliver innovative and collaborative solutions and strategies.  Build a deep expertise of the financial services customer needs and the problems they are looking to solve.  Perform in-depth customer and market research to understand customer needs and pain points related to their specific jobs and workflows.  Interact with target markets on an ongoing basis through customer visits/calls, participation in select sales opportunities, meetings with other industry stakeholders, and attendance at industry events

• Understand the market:  Conduct ongoing research and analysis on each assigned product; staying abreast of changing customer needs and industry trends and map existing products and services to those needs; monitoring secondary research and market data; studying the competition to gain an understanding of the strengths, weaknesses and competitive advantages of each product and identify gaps in the current product portfolio.

New Product Launches and Enhancements:

• Manage the discovery and validation of market opportunities and needs: Generate viable new product and service concepts to support the business strategy and market position goals of the assigned product areas.  Develop business cases and presentations for each approved new product concept by describing the concept, how it will be used by customers, and how it is differentiated from competitors in the marketplace.  Business cases are supported with market research, customer data, internal expert insights, and competitive analysis.

• Establish marketing programs for new products or enhancements: Identify market segments, product positioning, pricing, and profitability.  Identify new distribution channels and coordinate product introduction and market exploitation to ensure maximum penetration; serving as the subject matter expert in relation to the new product’s value proposition and Wolters Kluwer competitive position; assist with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales; and assisting sales leadership with plans that drive sales results consistent with the business plan.

Grow the P&L:

• Develop and maintain a deep knowledge: The core business, scale and scope of total market opportunity, customer profile, market ownership, competitive landscape, and market trends to effectively evaluate prospects for share of wallet growth, increased market share, and expansion into logical adjacencies.  Utilize customer insights analyses in the planning for optimizing market positions.

• Develop GTM (Go To Market) Strategies: Conduct in-depth market research. Work closely with internal stakeholders to understand how our products are perceived in the market and recommend enhancements to build better solutions for our existing and future clients. 

• Collaboration: Work with the sales and support teams to create or update tools and training which maximizes sales.

• Maximize the business goals of the product: Ensure adequate sales and marketing efforts are expended to meet profitability and market share forecasts; developing extension strategies to prolong the growth and maturity stages of each product and maximize Wolters Kluwer’s ROI.

Qualifications:

Education:

Minimum: Bachelor’s Degree in Business, Marketing, or related field

Experience:

A minimum of 5+ years of software product management experience

• Analysis and business case development

• Develop presentations for Senior Management

• Go-To-Market experience

Preferred Experience (includes minimum):

• Banking / Commercial Lending Solutions industry experience with relevant practice areas and workflows.

• B2B software product management or marketing experience.

• Web based search products, data and content monetization product management.

• #LI-Hybrid

Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.