Senior Product Marketing Manager (Market Intelligence) - Remote US

Responsibilities:

VOC Program Development

1. Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments

2. Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .

3. Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams

4. Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities




Market Intelligence Assets and Marketing

1. Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow

2. Identify, define, and maintain User and Buyer personas across Smile's core market segments

3. Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions

4. Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations

5. Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence

6. Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities




Leveraging AI

1. Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process

2. Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts

Requirements:

1. 8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain

2. Post-secondary education in Marketing, Business or related field and/or equivalent work experience. 

3. Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one

4. Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations

5. Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments

6. Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement

7. Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom

8. Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.

VOC Program Development

1. Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments

2. Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .

3. Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams

4. Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities

 

Market Intelligence Assets and Marketing

1. Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
2. Identify, define, and maintain User and Buyer personas across Smile's core market segments
3. Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions

Additional Information:

Smile discloses that artificial intelligence (AI) may be used in portions of the recruitment and selection process, such as resume screening or application assessment. All hiring decisions are ultimately made by qualified human decision-makers, and AI tools are used to support — not replace — fair and equitable hiring practices. 
This position is a new role, created to support Smile’s continued growth and commitment