Senior Product Marketing Manager

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been  recognized numerous times  for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on delivering market-leading ecommerce solutions so our customers can focus on what matters most: growing their businesses. We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

We’re looking for a Senior Product Marketing Manager who can craft and own the story of how BigCommerce solves real-world problems for B2C or B2B buyers—because we believe the best products deserve the sharpest storytelling. This is a pivotal role for a hustler, strategist, and influencer—someone who knows how to connect the dots across product, sales, and marketing and be a go-to expert inside and outside the company.

• Champion the internal and external narrative for your product area—creating compelling messaging that drives clarity, confidence, and conversion

• Lead go-to-market strategy and execution for product launches and enhancements

• Serve as the master of your domain—the person people seek out across the org for insight, direction, and messaging guidance

• Collaborate deeply with Sales, Solution Engineering, Enablement, and Product Management to align on value prop, objections, and win strategies

• Create field-ready messaging, pitch decks, playbooks, solution briefs, and training materials

• Guide the full-funnel content strategy in partnership with Campaigns, Demand Gen, and Content Marketing

• Stay two steps ahead of competitors and market trends with sharp analysis and agile messaging updates

• Influence across a matrixed organization—building alignment, momentum, and excitement around product direction

• Get your hands dirty. Build, test, iterate, and scale messaging that works—because you're not afraid to roll up your sleeves

• 5+ years of product marketing experience in SaaS or commerce, with depth in either B2C or B2B segments

• A natural storyteller with a knack for simplifying complex concepts and making products unforgettable

• A trusted partner to sales and solutions teams—you don’t just support GTM, you drive it

• A go-getter who thrives in fast-paced environments, building trust and alignment across teams and levels

• Comfortable owning both strategy and execution—from the 30,000-foot pitch to the final bullet point in a sales deck

• A curious, self-directed expert who people turn to for clarity, messaging, and direction

• Detail-obsessed but always moving fast—you know how to ship high-quality work on tight timelines

• Passionate about commerce and the opportunity to build something that really matters

• Customer Focused - You have a passion for solving real customer needs with technology and talking to them directly as well as through empathetic messaging.

• Personable - You are seen as positive and energetic, and you exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 

• Proactive - You not only manage assigned tasks/projects on time, you independently deliver ideas, perspectives, and deliverables that improve our competitive positioning and perspective on the market.

• Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.

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(Pay Transparency range: $116,000-195,000)

Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at  https://careers.bigcommerce.com .

Protect Yourself Against Hiring Scams: Our Corporate Disclaimer 

BigCommerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
BigCommerce does not offer jobs to individuals who do not go through our formal hiring process.
BigCommerce will never:

• require payment of recruitment fees from candidates;
• request personally identifiable information through unsanctioned websites or applications;
• attempt to solicit money from you as part of the hiring process or as part of an employment offer;
• solicit money to complete visa requirements as part of a job offer.

If you receive unsolicited offers of employment from BigCommerce, we urge you to be extremely cautious and avoid engaging or responding.